Sean sent me an exercise to create a document of steps I take people through.
While working on this today I noticed there were some areas of my website that aren’t really in alignment with where I want people to go.
I’m all for people going down a rabbit trail on my site, as long as it leads them to more information about what I offer.
But for a while, like many people (I think) my blog was more like a random assortment of thoughts.
As I tighten things up, I want people to go in a single direction on my site. Taking inspiration from the idea that we don’t see the inner working of most people’s funnels, what we are exposed to is what hits that pain point and captures our attention.
So I’m curious to know, do you feel like your site, posts, opt-ins, etc. are a cohesive whole that lead a visitor where you want them to go?
For example, if you filled in the blanks of;
I help ____ so they can ______…. or a similar sentence, what would it say?
Would your website reflect that sentence?
Does everything you do on your site let people know the value you offer and how you can help them get more of what they want?
I hope the end result of all this work I’ve done the past few days is a focused site that leads people to ways I can help them with specific issues.
Then keeping that focus, anything I add from now on will be in-line.
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