Facebook Q and A
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I thought I would start this topic for some Facebook questions and answers. I don’t intend this to be an actual Facebook forum, but that might be a good idea somewhere else here when Sean sets up groups.
I will start it off with a question.
To start, I have to confess, I just don’t get Facebook. It may help you to understand that I was drug into texting by my wife and daughter. I still have trouble seeing why you would text and send some smiley face when you could actually talk to another human being. Hear their voice, pick up their mood, communicate in real time, talk with your eye on the road and not wreck your car…
Facebook to me is texting, just slower and worse in a group.
My friends post pictures of their meals and dogs, oh my goodness the dog pictures and complain, I am thinking about opening Complainbook. I think I could steal 80% of Facebook’s traffic and members.
Here is where I am on Facebook. I have a physical business and I thought I would experiment with it on Facebook to learn what I am doing and take that knowledge to my online business.
So I run ads with my local business based on local zip codes, get very little local response, but other countries, they love me! Liking my page, sharing things that have nothing to do with business in their country, I don’t get it. How did they even find me and why are they the least bit interested in insurance and benefits in the United States? I keep waiting for some scam, but it has been six months now and no scam. I have people in Canada that want to talk to me about insurance and I don’t sell insurance in Canada, I don’t advertise in Canada. People love me in Africa, heaven only knows how or why?
Help me make some sense of this,
PleaseScott Hogue CChH
Follow me in the "Use What You Learn Challenge" as I create a website using what I learn from Sean that is a Platform for my niche:
http://www.threestepstowealth.comThe thread on this group that explains it:
http://preneurpal.com/forums/topic/own-the-game-and-win-it/#post-17471 user thanked author for this post.
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Hi Scott,
I am afraid I can off er little or no advice. To be brutally honets I hate FB, but I do realize it’s potential for reaching people, getting into groups and segmenting customers, who might be interested in what you have to offer.
But everyone seems to forget that FB is a social platform..which requires advertising to keep it going. Yes there are 1.2 billion users, but, guess what, the vast majority of them do NOT go onto FB to have their problems solved by “us” experts or even to buy stuff.
I am glad that you are having unexpected contacts, but likes and sharing without further actions are of very little value.
Maybe if you could utilise these new found admirers into buying into some kind of Worldwide insurances, based in the US, that you know and trust and are willing to promote. In other words you would be acting as an affiliate.
But I am only thinking aloud and on the fly. But if these strangers already like you…then hey, you now “only” have to get them to trust you…lol
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Ad confusion
I’m missing something: if you’re running ads targeted to local zip codes, why are you getting responses from Africa? I’d be in touch with Facebook Ads quick to report bad clicks.
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Although I’ve never used FB ads, I’d like to suggest that they are a waste of money.
If you haven’t heard, FB has changed its policies. Fewer ads will be shown and more friends’ feeds will appear instead.
So whatever exposure you got before has just fallen for the same price. In other words, you’re spending more in order to get less.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy-
They got caught lying over a lot of their numbers too. So now I guess people see less of what people were actually seeing less of…
Scott Hogue CChH
Follow me in the "Use What You Learn Challenge" as I create a website using what I learn from Sean that is a Platform for my niche:
http://www.threestepstowealth.comThe thread on this group that explains it:
http://preneurpal.com/forums/topic/own-the-game-and-win-it/#post-1747
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I use Facebook for 2 reasons: groups and pages. If you want exposure, get involved in large groups and post often. Groups are a great way to leverage exposure and build relationships. And business pages help to build authority, if you post to them regularly.
Facebook is under tremendous pressure to produce earnings, and for that reason I am sure that this new algorithm is designed to drive revenue higher in some way. All the major social platforms are just businesses, and are primarily run in ways that benefit their bottom lines. As long as you remember that, and find the pieces of the platforms that can benefit you, social platforms can be useful tools.
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Today's Result
I made a post to my business facebook page today and in about two hours I see 13 people reached, one share and one like. I didn’t pay to boost it. Not sure if people reached means people read it or what, but interesting…
Any comments?
Scott Hogue CChH
Follow me in the "Use What You Learn Challenge" as I create a website using what I learn from Sean that is a Platform for my niche:
http://www.threestepstowealth.comThe thread on this group that explains it:
http://preneurpal.com/forums/topic/own-the-game-and-win-it/#post-1747 -
Scott, the whole idea with facebook is that people with the needs that you help solve, are active on facebook.
It’s like if you go to a community event, there are people there who have needs.
But with facebook, instead of 100 local people, there are a million people who need what you teach.
So with facebook, you are going where they are, to find them to help them.
And advertising simply broadens that reach, although in theory you could do it organically (but it would take much longer to do)
So the idea isn’t simply chatting – but it’s reaching out and finding people who need the kind of help you offer.
Sean
Do you want to learn how to start a coaching program that stabilizes your income and changes lives? If so, visit http://www.AnyoneCanCoach.com
Sean
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I remember you made some comments on helping people in third world countries. You had some ideas, were working on a few things. I seem to be growing in popularity in India (which I am not sure you could call a third world country anymore, they are becoming more and more advanced, I saw where some areas have more cell phones than people) I don’t know if they would pay anything for “help” but the market would be huge, if I could come up with something that benefited them in the format, content, etc. I know earlier that a lot of my free offers went to Asian countries and I don’t think anyone bought anything no matter how inexpensive. They seem to have become cell phone and computer equipped now and download anything and everything as a hobby.
I suspect that in India, like Africa a lot of people speak some English, so audio would probably be a good format.
Of course first I want to help people. Then, if it is to grow it has to be monetized in some way.
It puzzles me how these countries find my material when I don’t market to them. I suppose they are looking.
Any thoughts or comments?
Scott Hogue CChH
Follow me in the "Use What You Learn Challenge" as I create a website using what I learn from Sean that is a Platform for my niche:
http://www.threestepstowealth.comThe thread on this group that explains it:
http://preneurpal.com/forums/topic/own-the-game-and-win-it/#post-1747
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Scott you might want to think of your Facebook Page as blog post of sorts.
My WordPress site automatically posts to my FB page and since FB pages are public it starts showing up, first in your fans feed or notifications but it can also show as a “you might also be interested in” selection for people.
The biggest thing I look for is if people share.
It’s in people sharing your content to their audiences that you’ll get the most traction.So, content that is “share-worthy” is a must.
Back to what I was thinking with the blog post idea….
In addition to posting you can prompt people to get more information, offer a link to an opt-in page or about me page.
Like adding an opt-in form to your blog.You can also add this information/link to your “About” section or pin a promotional post to the top so every visitor sees it first.
This step gets people to your email list where you are already communicating with them by offering your lead magnet from your FB page.
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I may talk about the weather on my home and personal facebook page, but I always do a quote, suggestion, news bit or outline to a goal on my business facebook page. Sometimes I post to my blog or create an article for my website and then link to it on my facebook page.
I wonder if from the business facebook page they can find my personal page. If so I might stop putting up pictures of the grandchildren to not dilute my content with personal things.
I really don’t get facebook. It just doesn’t seem logical to me. It has also changed so much. I noticed the first of the year after I went back to it my pages look different than last year.
I am still serious about creating a platform and have returned to working on that behind the scenes. I am interested in facebook and the rest to funnel people to the platform. Not much different than what most people are doing, but I just don’t want to make facebook the main attraction or my primary platform.
thanks!
Scott Hogue CChH
Follow me in the "Use What You Learn Challenge" as I create a website using what I learn from Sean that is a Platform for my niche:
http://www.threestepstowealth.comThe thread on this group that explains it:
http://preneurpal.com/forums/topic/own-the-game-and-win-it/#post-1747
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Scott,
So what is it you don’t understand about facebook?
why folks are so enamored with it?
how people use it to communicate?
or do you mean, you don’t understand how it works for marketing?
Sean
P.S. did you get the email I sent you 2 days ago? perhaps my emailer is struggling . . .I can resend
Do you want to learn how to start a coaching program that stabilizes your income and changes lives? If so, visit http://www.AnyoneCanCoach.com
Sean
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Just walking out the door, I will check for your email.
I don’t get the flow. I think I need a flow chart on how facebook works and how things are connected. How do you get 50 likes from India when you aren’t even advertising?
I see things pop up on my page and before I can read them they disappear. What is that about?
I did advertise for another business and marked local zip codes and most of my response came from Canada.
???I know people are pretty much looking for things to be addicted to, so I understand a lot of the psychology behind facebook, human needs and such, but I don’t get the form and function.
When I started you were the only one that could post on your wall. Then we got others posting and then ads on your wall. Do other people see the same ads on your wall? I quit my Church account over that. The ads weren’t church friendly or work place safe.
Thanks!
Scott Hogue CChH
Follow me in the "Use What You Learn Challenge" as I create a website using what I learn from Sean that is a Platform for my niche:
http://www.threestepstowealth.comThe thread on this group that explains it:
http://preneurpal.com/forums/topic/own-the-game-and-win-it/#post-1747 -
You don’t have to advertise to get Likes.
Anyone can search FB for topics and have the relevant posts, etc, listed for them.
I imagine that’s what people do, and then when they see your page, they Like it.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy
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Scott
well one challenge with facebook is that it’s all pretty open. . .just like someone can google something in India and get your website here . . they can do the same thing on facebook.
It has tons of functionality, and I doubt anyone at facebook even knows it all, much is probably compartmentalized.
From a personal level, facebook allows folks to share things and their friends can see them . . .
From a business level . . you can use facebook to find folks who are interested in what you teach . . but it does take targeting or getting involved in groups.
Sean
Do you want to learn how to start a coaching program that stabilizes your income and changes lives? If so, visit http://www.AnyoneCanCoach.com
Sean
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