How do you evaluate a new marketing platform?

Sean has told all of us that we need to find a marketing platform for our niche and then dominate it.

To do that, it seems to me, we have to have a process for doing so.

My question really consists of three sub-questions:

1. How do you evaluate the suitability of a new marketing platform?

2. What criteria do you use for deciding when it’s time to change platforms?

3. What do you look for in a new platform?

Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy

Topic