I’ve been seeing a few disconnected threads about Facebook so I wanted to do one about how I put together a list to get registrants to opt-in for a workshop.
This was over a year ago, but Facebook, in regards to how it’s designed to work, has not really changed.
The thing to remember is that Facebook is SOCIAL – it is not inherently a business platform.
People go their to be entertained, catch up on the “news”, check in with people they like, get recommendations, etc.
So, if you approach Facebook with an attitude of building your list or making a sale… people will feel it.
Not that you can’t lead people to a sale, you can and sometimes pretty directly, but I think the mindset is key.
There are plenty of people looking for solutions on FB and yours might be the one they need.
Ok, to the steps………….
Well, before I go there – one more thing – and that is, this is not an instant fix.
Because FB is SOCIAL you have to take some time to build relationships to follow this method.
Expect some interaction and being helpful for a few weeks before you ever make your first offer to sell anything (or have them opt-in, invite them to a webinar, get them on a call, etc.)
The first thing I’d suggest you do is join 20 groups (yes 20 – I’ll explain why in a min) that would be related to your niche or you think would be good candidates as a client.
Once you start joining groups, FB will suggest more, this is the easy part.
What you want to look for is;
#1 – Engagement – are people showing up and communicating? It does not have to be a large group – I’ve got a lot of personal recommendations from smaller groups (in the 300 – 1000 member range). But I find that groups with 3000 or more tend to have a bigger reach and are more likely to have multiple people engaging.
#2 – The general tone of the page – ie, how much crap you can stand 🙂 – I’ve joined groups that have great engagement and were right on topic but the language was so foul I couldn’t take it. And then I’ve been in some where the group coordinator seemed to think the F-word made an impact but the members did not follow suit (I’m still in those groups). Lastly, if you see a page where the engagement is only to have the leader of the groups input – a type of celebrity status – you won’t gain any traction because they aren’t looking to hear from anyone but the coordinator.
#3 – The group rules – some groups allow NO promotion. Some allow promotion only on certain days. You must follow the rules to remain a part of the group. Some leaders are very strict and some give you a few warnings, but believe me, making friends with the person on who’s platform you want to promote is a good idea. You want to look for groups that allow some type of promo since you will begin to promote in the upcoming weeks.
Why 20 Groups?
You’ll need at least 20 groups to be able to choose 5 that will work for you.
Ultimately you want 3-5 good solid groups to post in regularly.
Then engage in those groups for 3 – 5 weeks……what??!! Yep, make yourself visible, helpful, introduce yourself, welcome the new folks.
Basically you want to be the helpful, social person in the group. There to do nothing but connect, welcome, help where you can, congratulate people, post on posts that don’t have engagement, laugh at peoples jokes, tell funny stories, etc.
No selling (I know it’s hard).
But don’t you think people will remember when you are the only one who replied to their post?
– People DO look at who likes their posts.
– The new people to a group will see your name early.
– Listen, have fun, be social before you EVER turn on sales mode.
This is the key to success on an inherently social platform.
2 Things you Must Have in Place First
Before you begin your social engagement (not necessarily before you start joining groups) you need to update your profile to include a little about what you do.
This can include a URL to your blog, but I’d recommend a URL to your about me page and then tell your story there.
It’s social, remember? So if you reveal a little about you on your “About Me” page they get even more connected to you.
#2 Have a good photo of you that represents who you are now. When you are getting ready to connect you want a recent photo that is a representation of who you are in normal life. You don’t need a business head-shot, a selfie or someone catching you with a nice smile would be more appropriate.
The next step is to get them to opt-in to your list, but this is getting a little long.
Any question on this first step?
Have You Been Struggling, Thinking You Don't Have Enough Time To Build Your Business???
What if "Not Having Enough Time" Was A Thing of The Past?
If You're Ready For a WHOLE NEW WAY of Thinking About Your "Available Time" Click
ThisChangesTheGame.com and start finding the time you need to get your business off the ground, even if you time is limited.
You must be logged in to reply to this topic.