My Two Cents on Immediate Buy Ins (Personal and from a customer point of view. NOT A SELLER’S view)
While I may be really, really new here, I’m new this time around. What do I mean by that? Well, I tried to really make a go of earning a living online for about 12-18 months in 2012. Two things knocked me out of the game. I wasn’t able to pinpoint these very well when Sean asked me, but as I have been working on things this has been bouncing around in the background of my brain.
The biggest thing that sealed an already teetering decision was the Google Penguin update. This actually made me throw in the towel as countless internet marketers lost everything they had worked for….overnight. 6 figure incomes, gone, poof, in the push of Google’s enter button. I equated it with what Black Friday is to the stock market.
But before that happened, I was already quite discouraged. While I found a few, what I thought, good people to learn from, after working and learning about this industry, and pulling back the curtain, I felt dirty, like a used car salesman. Why? When learning how to IM, I was learning the “secrets” of my teachers. And what I learned was they were really, really, good conmen. I felt conned because the way they made money was to entice me with how to do something, and not easy steps, but supposedly systems. But in order to reach this goal, I had to buy their products (or affiliate) for each part of the process. SERIOUSLY?!? They didn’t really teach anything!! I couldn’t do that to someone. I wanted to be nothing like them because I would never want someone to think of me that way.
So back to my topic, why I don’t like immediate buy-ins (and this is strictly from me as customer, point of view)
If I have decided to purchase something, it is because it said it was going to solve my problem. If I buy a product and I am then immediately prompted to buy something additional immediately after check out, a few things pop into my brain.
1. This was supposed to be a complete solution.
2. I just got duped. I want my money back….NOW
3. How many MORE things am I going to need to buy before my problem is solved.
4. All this person wants is my money and they will sell ANYTHING to get it.
5. This info I just purchased is incomplete, or junk, or just simply unworthy.
6. This person just lied to me.
At this point, I have not even opened the item I just purchased, because I am still on their 2nd squeeze page. I have even not read the title of the 2nd offer because all those thoughts above are racing in my mind making me really mad!
Now tie that in with what Sean teaches, helping people, not selling to people. But, I didn’t know that when I first saw Sean’s email. I never heard of Sean prior to two weeks ago. I honestly have no idea how I ended up on Sean’s mailing list! I was cleaning out my old IM emails and thought I might find something I could try again. The tag line of Sean’s that got me was
ALL OF MY 2017 TRAININGS
I don’t remember if the price was in the subject line, but it was only $17.
OK, I thought, I need updated information. And it is only $17. What the heck. So, I bought it. First thing I noticed was, no immediate 2nd buy in page. That was HUGE. I went through his trainings one by one that first day. I listened to all of them. These were different, but I couldn’t yet put my finger on why.
I noticed he had a book, a real book, with a spine and pages and a dewey decimal number in the library. Not some outsourced, written by a non native, unreadable ebook. It has 4.5 stars on Amazon! So, being financially challenged and internet search savvy, I tried to find a free PDF of Sean’s book. That search changed everything! While I didn’t find a free PDF of the ebook (good job on that Sean!), I found so very much more. I found free YouTube videos and 25,000 articles, but the icing on the cake was, somehow through links of Sean’s somewhere, I stumbled upon a mecca of trainings and recordings he has out there. I poured over this site for the next week. I listened to the calls, took notes, pondered. There was so much information. But not once, did he try to sell something else, let alone someone else’s something. When Sean gave out resources, he just gave them. No affiliate link. (I don’t mind affiliates, but it seems in the building trust stage if EVERYTHING is monetized/affiliated it feels like a scam) I noticed his stuff wasn’t perfect, but that is exactly what made it so easy to relate to.
So, after a few days of pouring over all this info, I get a sales email from Sean,
Have Your Business up By Jan 1st!
That was enticing to me. I need to get this up and running. Now, I’m not sure how many of you had to learn your niche as you tried to build your business, but it’s quite daunting. However I am up for the task! But if I am not a guru, how can I possibly get my business up and running in 2 weeks? So, I emailed Sean and asked him. I did this for two reasons. First, to answer my question, but even more importantly, would this really busy man, who said he would help me and respond to my emails for a $97 item, really be all that responsive? It was a test. While I didn’t get the email immediately the next morning, (cuz don’t answer email in the morning!) I had one by 3:00 pm the next day! Holy cow! He answered not with a simple yes or no, but listed things I would need to be willing to do in order to achieve that goal. I was willing to do those things, so, I bought it.
Originally, I had chosen investing as my need to learn guru topic. Not something I love, but knew it was practically limitless with possibilities for add ons. It also seemed intuitive enough for different levels of trainings and price points. Plus I was going to need to know how to invest all the money Sean said I could make! After two days of reading and learning, I get another email from Sean.
Top Untapped Niches You Can Make $250K in 2018
or something very similar. It was $1. How can I go wrong for $1? So, since I need to learn my niche anyway, why not invest a $1 and put my efforts where there is a gap?
After reading the article I realized I had to make a decision. Do I continue with investing or do I go with one of these niches? I seriously had no clue. So, I asked my new teacher. I sent Sean quite a long email (after I wrote it I thought to myself, “I just wrote my first sales letter. About myself.”) about my situation, what I had already completed, what I was willing to do, and my question. The next morning I had a very thoughtful response. Sean actually asked me questions. He hadn’t yet answered mine, but asked me questions. WOW! That never happened. After a bit of dialogue, Sean answered my questions, pointed me in the right direction, and had also found a way for me to work with him.
So, to make my short story long, in a less than two weeks, Sean was able to demonstrate himself as more than an expert in his field, get me to trust him, and prove to me he would actually do what he said he would do in all those recordings. And it probably wouldn’t have happened if he’d had a 2nd offer immediately after the first $17 item.
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