One Word That Makes All The Differrence

This post may seem off topic, but if you get the message in the message you may find for you and your future it just may be more on topic than anything here, but will you read it through and “get it?”

If you are like me, you learn things, think about things, have thoughts and revelations about things and then those things wind up on the back burner of your mind, pretty much forgotten. This week and my eye surgery reminded me of that. I had somethings moved from the back to the front burner.

Eye Surgery and Internet Marketing

If my eye surgeon, Dr. Ming Wang, isn’t the top eye surgeon in the world, I would say he has to be in the top five. Maybe three. Maybe, one.

As you enter his office you soon realize, the man is obsessed. A great guy, funny and likable, but obsessed.

The walls are covered with eye journals. He has these stations with screens around the waiting room that are sort of the eye channel for television and they teach you all about how the eye works and how diseases of the eye are treated.

He has a soft drink and water cooler just in case you get thirsty. It is important to stay hydrated, you can’t test a really dry eye.

When you enter the office you are assigned a coordinator, mine is named Skyler. Skyler takes me from room to room in the clinic, keeps up with my files, brings me something to drink in the examining room when the doctor is delayed, knows all my medications, knows the dates of my surgeries and appointments, calls me to remind me my appointment is in three days, helps me with paperwork and the finances, if I asked her the weather report I think she would give me the five day outlook without blinking. Dr. Wang has five coordinators.

Dr. Wang’s office is on the 11th floor. That is no accident. The entire waiting room is glass on one side and people say it has the best view of Nashville available. There are youtube videos of people regaining their sight or seeing for the first time and looking out those windows.

Dr. Wang has a degree from Harvard and one from MIT. He has a number of patents, created many of his own tools and methods, does testing for the FDA, has a charity called the EYE BALL where people come to dance and donate for surgery and treatment for the blind that can’t afford the best treatment in the world.

After my last surgery Dr. Wang got to wondering about me after I left the surgical clinic and called me at 10:07 pm just to see how I was doing and to make sure I had all of my medication he ordered and understood how to take it. The first surgery he called my cellphone before I got home. Skyler is perfect and doesn’t make mistakes, she has never even failed to ask for my parking slip to validate my parking, but just in case she forgot something, Dr. Wang thought he would check. It made him feel better.

There is this eye technician that does a lot of the testing, his name is Eric, he tells me he gets email instructions from Dr. Wang for the next day that are time stamped 1:30 am, 2:00 am, 1:40 am. he wonders when the man sleeps.

There were 26 patients on his surgical schedule the day he operated on me last week. He takes little breaks to be fresh for each one. They must be micro-breaks.

The man is obsessed. When you can’t see or are in danger of going blind, how much of an obsession do you want your eye doctor to have?

Bob Proctor did some work with Sir Edmund Hillary, the first man and his guide to climb Mt. Everest. He said the first two things he noticed about the man was how big of a man he was and how big his obsession was.

Michael Phillips, the banker and author of The Seven Laws Of Money wanted to be an artist when he was growing up. His mother took him to a world renown artist to see if he had any talent and a future in art. The great artist looked at the young man’s work and said to her, “How can I help you, what do you want to know?” The mother asked if her son had any talent and a future in art, the artist replied, “He has talent, many people do, the question is not does he have talent, but is he obsessed enough to do this eight hours a day?”

Two things I remembered and even learned at a new level this week are:
1. Anyone that ever did anything great had an obsession.
2. If you want to succeed, you don’t give your clients what they paid for and satisfy them, you give them much more and amaze them.

There is a big difference in thinking “I ought to be working on my online business” and thinking “I really out to take a break from my online business and get a bite to eat…but I can eat later.”

Sean has thousands and thousands of articles up on line. He has hundreds of programs, kept spreadsheets on traffic, click throughs, cost per subscriber, purchases per subscriber, has thousands of recordings up and answers more emails than a service center in a third world country.

The man is obsessed.

Do you have an obsession?

If you do feed it, if not, you had better find one.

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Mark Rhodes, Norma Allen, Jennifer Eick-Jakiela