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Clearly Defined Need

Today I’m going to teach you how to bridge the gap between the pain of your prospects and the solution that you offer. Let’s just start with a marketing premise.  What’s our marketing premise? We’re in business to help people with something.  We’re in business to help people with whatever their challenges are… …whatever their…

What are some things that we can do with this useful information? We can use these problems and pain points in our emails. We can use those pain points in our sales letters. We can use those pain points to know what products to create. We even can use those pain points to determine what…

Sometimes people ask me “How much information should I give away in a free download?” My response is, as much as you want to. You don’t need to hold anything back in the free download. Here’s the thing, if you only know 45 minutes’ worth of information in your niche, you probably haven’t earned the…

Today I’m going to dig into the importance of emotional connection all the way through your marketing process. Why is emotional connection important through your marketing process? And what is emotional connection? Humans are emotional creatures. We interact with other humans in a community environment and in an emotional fashion. We are most persuaded by…

Let’s say someone views a landing page, then our opt-in page (if it’s different than their initial landing page), and then they view the thank-you page immediately after. They view an immediate offer. And then they read 10 emails over the next 10 days. They read 3 different offers from you. They read various content…

In today’s world we have what I call advanced level searchers online.  People know what they’re looking for, and they’re typing in exactly what they’re looking for because they know that the search engines will give them the best results if they type in exactly what they’re searching for.  So if someone types into the…

Let’s switch to the swimming topic. Here are some example questions to ask: Are you and adult, and you’re tired of not being able to swim. You’re tired of going to the beach and being afraid to drown? Does it scare you? Would you really like to be able to go to the beach and…