Carol Bremner

Getting ready to move in a couple of days.

I don’t have much stuff. Everything will fit into a van, but the main thing is that I won’t have an Internet connection for a couple of weeks.

I’ll have to do everything online in the office (day job).

On the one hand, I’m looking forward to that.

No TV, no Internet, and even the cellphone won’t work…[Read more]

Something that I think most people have missed is that Google, Facebook, YouTube – all platforms, for that matter – have agendas that are different from those of IM-ers or anyone else who is trying to monetize their space.

Perhaps it can be thought of like this: In the UK, they speak of working at “cross-purposes.” It means that people who are…[Read more]

Great insights from Both Bruce and Sean! There is one thing that probably could be said here for those reading it all… Launching a product at a lower price is better than not having anything out there at all because you’re working on getting it worthy of charging more. Sean is right that it makes a great buyer lead. It also helps eliminate…[Read more]

As a matter of curiosity, Les, what does a typical day look like for you?

Yvonne,
Very good post…something we all need to remember. What you’ve said would be like a motivational speaker or a preacher deciding not to deliver his/her message because someone else just did something similar. Nobody EVER is the same. We are all totally different people, with different things to say and from a completely different…[Read more]

Thanks Julia, I’m watching for when you add more. Looks like a great approach to the ‘social’ scene.

Anytime I want to know something Les, I Google it.

I read perhaps a dozen results. Maybe more. It depends on how disparate the opinions are.

When you start seeing everyone say what everyone else has said, then you know that you’ve probably read everything.

The next step would be to watch some YouTube clips about what FB pages ought to look…[Read more]

There’s a lot of nasty bugs going around, Robert.

I’m into my fourth week with a virus. At least I’m sleeping all night now, but for three weeks, I didn’t get much done.

And now, I have to get caught up.

It’s as you say, you get all psyched-up, and then you’re sent back to the locker room.

Hang in there.

Hi Steve,

Audience is always tricky, no matter what your niche.

I firmly believe that your audience – your clients – determine your niche; not the other way around.

Terry Dean told me a long time ago – I interviewed him – that hardly anyone ends up in the same business that they first started, and I think that this is why.

Initially, you sell…[Read more]

Bruce- You’ve got a lot of good advice in this thread but something nobody has mentioned is your email subject lines. If people don’t open your emails to read them because your subject line doesn’t get them to want to see what you’re going to say, the whole email is worthless. If you spend as much time figuring out exactly who your audience is,…[Read more]

I like the idea of minimalism, just not much of it.

-The Comic Relief Department

What really is Minimalism? I think it means some very different things to different people.

There is this movement that says to be a Minimalist you have to own 100 things or less. To me that sounds more like a game than a lifestyle. What 100 things? It is a bit…[Read more]

I agree with the concept of minimalism as Julia defines it here. But I’m way ahead of the curve in this regard.
My first wife died of cancer a few years back and when that long ugly ordeal occurred, it became very obvious that we had way too much stuff for our kids to have to deal with if I was to follow in her footsteps any time soon. So a few…[Read more]

Hi Les,

In all fairness to Sean, he doesn’t have the time to stay up on everything. Nor do I, come to that.

The thing is that in my day job, I’ve had to create a marketing plan for a bricks-and-mortar company that’s quite set in it’s ways and has never had a marketing budget.

So most days, I’m thinking about what content to create and…[Read more]

How could you turn your interest in WWII into a business, Les?

The answer won’t be obvious, but there’s a lot of interest in it, so I would’ve thought that a side hustle could be created from it.

To get some ideas about how people have turned their hobbies into business, listen to their stories here: Side Hustle School.

Hi Robert,

There’s power in examples.

Our best ideas are often stimulated by our awareness of what others do.

And so I recommend that you listen to the descriptions that Chris Guillebeau gives of the 200+ side hustles that people with full-time jobs created.

Here’s the link: Side Hustle School

Bruce

Robert,
I feel for you. I guess I am out about a half million now because a man decided to start drinking before he took his step children to school and hit my wife and daughter. They are much more valuable than the money, but if I had not had the money they would have got the best care charity could have provided. That is far from the best care…[Read more]

Bruce, a couple of thoughts:

You can create a short survey in Survey Monkey and post a link in your ebook toward the front of the book, in exchange for a cheat sheet, worksheet or video. I’d make it open-ended, but short – 1-2 questions only. Get the flavor of the words they use, and incorporate them in your marketing materials. Remember this…[Read more]

You don’t have to advertise to get Likes.

Anyone can search FB for topics and have the relevant posts, etc, listed for them.

I imagine that’s what people do, and then when they see your page, they Like it.