Dana Cassell

Great insights from Both Bruce and Sean! There is one thing that probably could be said here for those reading it all… Launching a product at a lower price is better than not having anything out there at all because you’re working on getting it worthy of charging more. Sean is right that it makes a great buyer lead. It also helps eliminate…[Read more]

As a matter of curiosity, Les, what does a typical day look like for you?

Yvonne,
Very good post…something we all need to remember. What you’ve said would be like a motivational speaker or a preacher deciding not to deliver his/her message because someone else just did something similar. Nobody EVER is the same. We are all totally different people, with different things to say and from a completely different…[Read more]

Thanks Julia, I’m watching for when you add more. Looks like a great approach to the ‘social’ scene.

Anytime I want to know something Les, I Google it.

I read perhaps a dozen results. Maybe more. It depends on how disparate the opinions are.

When you start seeing everyone say what everyone else has said, then you know that you’ve probably read everything.

The next step would be to watch some YouTube clips about what FB pages ought to look…[Read more]

There’s a lot of nasty bugs going around, Robert.

I’m into my fourth week with a virus. At least I’m sleeping all night now, but for three weeks, I didn’t get much done.

And now, I have to get caught up.

It’s as you say, you get all psyched-up, and then you’re sent back to the locker room.

Hang in there.

Hi Steve,

Audience is always tricky, no matter what your niche.

I firmly believe that your audience – your clients – determine your niche; not the other way around.

Terry Dean told me a long time ago – I interviewed him – that hardly anyone ends up in the same business that they first started, and I think that this is why.

Initially, you sell…[Read more]

Bruce- You’ve got a lot of good advice in this thread but something nobody has mentioned is your email subject lines. If people don’t open your emails to read them because your subject line doesn’t get them to want to see what you’re going to say, the whole email is worthless. If you spend as much time figuring out exactly who your audience is,…[Read more]

I agree with the concept of minimalism as Julia defines it here. But I’m way ahead of the curve in this regard.
My first wife died of cancer a few years back and when that long ugly ordeal occurred, it became very obvious that we had way too much stuff for our kids to have to deal with if I was to follow in her footsteps any time soon. So a few…[Read more]

Hi Les,

In all fairness to Sean, he doesn’t have the time to stay up on everything. Nor do I, come to that.

The thing is that in my day job, I’ve had to create a marketing plan for a bricks-and-mortar company that’s quite set in it’s ways and has never had a marketing budget.

So most days, I’m thinking about what content to create and…[Read more]

How could you turn your interest in WWII into a business, Les?

The answer won’t be obvious, but there’s a lot of interest in it, so I would’ve thought that a side hustle could be created from it.

To get some ideas about how people have turned their hobbies into business, listen to their stories here: Side Hustle School.

Hi Robert,

There’s power in examples.

Our best ideas are often stimulated by our awareness of what others do.

And so I recommend that you listen to the descriptions that Chris Guillebeau gives of the 200+ side hustles that people with full-time jobs created.

Here’s the link: Side Hustle School

Bruce

Bruce, a couple of thoughts:

You can create a short survey in Survey Monkey and post a link in your ebook toward the front of the book, in exchange for a cheat sheet, worksheet or video. I’d make it open-ended, but short – 1-2 questions only. Get the flavor of the words they use, and incorporate them in your marketing materials. Remember this…[Read more]

You don’t have to advertise to get Likes.

Anyone can search FB for topics and have the relevant posts, etc, listed for them.

I imagine that’s what people do, and then when they see your page, they Like it.

I’m reviewing a book that I reread recently.

The book is entitled If, by Mark Batterson.

Here’s a lengthy quote from it.

It’ll stop you in your tracks.

“If you wake up this morning with more health than illness – you are more blessed than the million who will not survive this week.

“If you have never experienced the danger of battle, the…[Read more]

You’ve heard the age-old question, Les: Cheap, Quick, Easy. Pick two.

If you want fast results, then they won’t be cheap to get. End of story.

Cheap comes from finding a platform that you can dominate in your niche.

For example, Medium is a place where you can publish content for free. It strikes me as being the new EzineArticles, but it’s a…[Read more]

Thanks to everyone for all your input on this question.

After a lot of thought and feedback from this forum, I’ve decided that I can serve people better by helping them to understand why they do what they do and how to change their behavior so that they get the results that they want.

I’ve had a virus for most of January, which has brought this…[Read more]

I’m with you on the sleep.

I get a better quality of sleep in the eight hours between 9:30 pm and 5:30 am than any other period in the 24.

Is this your experience, too?

Great thread to start Yvonne. Thanks.
What I do for planning is a simple to-do list I built in a Word document that I cut and paste prioritized things to the top. I added a quote at the top that says, “Sloppy Success is Better Than Perfect Mediocrity” to help keep me on track and moving. I add a ‘ONE THING’ line for each day of the week at the…[Read more]