Melody Jackson
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Hi Jori,
One of the most important things is to focus in on a specific area/niche/topic that you want to help women in. What you’ve listed is a huge wide open field, so I would start by homing in a particular type of business you want to help women with.
I have a business on my list for the future called Experts on a Mission, for example, and that will focus on solopreneurs in the healing arts — could be coaches, book authors, teachers and speakers who do something related to personal developing and any other kind of healing and health.
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Just a note, Willie, you’re not alone! I LOVE all the IM stuff and have bought tons of it. Until you and I really apply ourselves to a system, nothing will happen.
Even with your question to Sean, it’s going to be a matter of really doing the work.
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I think it’s important to know what you want your membership to manage. Is it going to be a site that offers individual paid courses? Or is it a membership site with a community like this? Or is it a paid membership that you post new content to each month?
What kind of membership are you planning to do?
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Which results are you measuring? How many optins for the freebie you get or how many actually buy the course? Very often these can be very different metrics.
When I did FB ads, I did a split-test of both which ads drove most CLICKS and then of those clicks, which one got the must subscribers for the freebie. They were sometimes the same and sometimes different.
What effectiveness are you measuring?
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If there is a way you can tweak it for your current market and then expand it, that would be better — even if it takes more time up front — because you can use your existing client list.
If you start with a whole new niche where it doesn’t apply to home-schoolers, then you are basically starting a whole new business and it will require much more time.
On the other hand, if your product could apply to SOME home-school parents then you have some cross-over, and you can still leverage your current list.
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Mutual accountability is a great idea. Sounds good to me.
I think the most important thing for a mastermind is to be clear about a structure for it, so everyone’s time is used well.
