Lessons: Videos and Articles

Let’s say you have a coaching program at $300, $400, or $500 each month.  What if we have some clients who can’t afford or aren’t willing to invest $300, $400, or $500?  We create a mini coaching program at $100 a month, that doesn’t contain as much information, doesn’t guarantee the same level of results,…

What do we put into a $2k complete training program?  What you can put into it is the training element of your higher ticket package.  Sometimes I’m asked, well, how do we price, what goes into the high ticket package like that?  The truth of the matter is that at these price levels, it’s not…

In this training, I am going to give you an introduction to the exact price points, and what to include in your reverse funnel. Now, in your case, you don’t have to use these exact price points, so this is just going to be an example. What you’ll be able to do in your business…

Writing Your First Sales Letter  

The Final, Crucial Element for Your Email Campaign  

Using Products to Position Yourself as an Expert  

Building Credibility in Your Email Campaign (includes examples)  

Take a look at my mobile office:

The Big Benefits of Running a Coaching Program  

ROI for Different Funnel Models  

A Test Variation for Your Sales Funnel  

Congratulations on choosing to work with me personally for 90 days! Use this link to make 6 payments of $500: 6 payments of $500 each use this link to make 10 payments of $300: 10 payments of $300 each Or make payments of $100 a month until you are making enough to accelerate payments: $100…

A Traditional Funnel Model for Email &

Are Low-Ticket Campaigns Profitable?  

The question I’m answering here: basically my client’s got a product that will benefit everybody, but obviously if you market to everybody you win nobody.  That’s pretty much across the board with marketing. I’m going to recommend a book for you to read.  Specifically, what I’m getting ready to tell you is just straight out…

[Question] In regard to stellar content on your website, I fully appreciate the value of that.  My concern is that I will soon be launching a site, and my content is going to be largely for those that are paying for it.  And I’m experience a conflict over if I’m sharing a lot of content…

[Question] I’ve got a really specific question now.  One area I’ve really been stuck with is trying to… I’m going to say wade into some forums in my niche.  I’ve done really a poor job with it.  I think the main reason for that is I’m really maybe uncommitted, or unsure how effective it’s going…

[Question] I’m thinking about setting up a portal site that links out to other sites like we’ve talked about.  But I want them to want to come back to my site.  How do I make that happen? [Answer] Well, I think that once again we go back to this idea of by doing this are…

[Question] Could this content work if I wanted to begin a membership site?  Whether it’s an internet marketing site, teaching people how to build sites, and how to do an internet marketing business, or maybe a membership site with curated content? [Answer] I think there’s 2 ways to answer the question.  If you’re asking: can…

[Question] If I’m trying to build myself as the authority, then having guest bloggers come to my site would not be a good option, right? My site has a lot of content. I guess my question is: is it better for me to continue doing the content myself as opposed to bringing other people in…

Some of you are readers. I want to recommend a few books that have influenced my thinking on this. A lot of times folks come to me and they say “Where do you learn from?” By the way, if you just go to Amazon, and go to books, and type in the search bar, “growth…

You want to dominate your space online. If you want to have a big website, focus on Dominating. It’s kind of like if your children come to you and they say “Daddy, Mommy, what kind of grades do you want me to get in school?” Most of you would say, “I would love for you…

First of all, people have got to share what you put on there. Don’t put junk on your website. Make it stuff people want to share. Ask your friends what people want to share. Ask people in the niche what people want to share. To find out what people want to share, type in “how…

Let’s talk about Forums and Communities. People talk all the time about how difficult it is in Forums and Communities. I don’t get it, I’ve gotten some of my best traffic in the world from Forums, and I’ve had clients that have done amazing well with Forums. Yes, it’s mindless work. Yes, it’s a matter…

Where does that leave us, when you’re starting this big business website. We recognize that Google is 1/3rd of the picture. The other search engines are close to 1/3rd, in my opinion. Sharing is 1/3rd. We can’t target Google, we’re not going to pay-per-click. Where does that leave us? It leaves us coming up with…

If you were to do this research, and I’ve done this research on a lot more than I’m just sharing with you… I’m just sharing a few of them, you can do the research, you can figure out what’s going on. I want to do just one more: BusinessInsider.com. 21% of their traffic is coming…

I want to do an exercise now. Go to alexa.com and compete.com. We’re going to go to both of these tools. Note that with either of these, the free version is not going to give you what you want. They’re going to give you some of what you want. If you upgrade and use the…

Think about this. What is the thing that you want people to do when they come to your website? Do you want them to engage? Yes. Do you want them to share? Make it easy to share. Or ask them to share. And, then if they share, and when new people come to the website…

There’s 2 sides to traffic. One is the people that you directly invite to your website through email or organic search or similar. Or, that you pay them to come to your website. Those are the two things we can use to invite them. There’s 2 ways to direct people to your website, one is…

I just want you to fully get the background of traffic. And whether you’re directing it by spending $1k to get 3k people to come to the website, or you’re going to do it with content and organic traffic, recognize that your traffic is going to come from different sources, and it’s going to come…

You can have everything right in your business, and if you do not have traffic, you have nothing.  Many of you are familiar with that, you understand that, you get that. I believe you’re going to get a breakthrough in your understanding of traffic.  I’m going to dig into why in just a moment. What…

Another thing you can use in your sales letter is social proof.  Social proof could be testimonials, pictures of things that have happened etc.  Until recently, social proof was considered absolutely necessary on your sales letter.  Again for cold traffic, I believe that social proof is helpful. Sometimes if you have a lot of testimonials…

There are a few other things that need to be included such as the cost.  You need to tell them how much it is.  That can range from just a couple of paragraphs, and it really builds value.  Or a one liner that tells them the price. A guarantee can be helpful, generally when you…

Here is a quick rundown of what needs to be in a sales letter.  This is not exhaustive, meaning there may be other things that you might want to include. I will give you an example of a sales letter, when you’re finished taking this in, you can rewrite it and make it your own.…

This book has been about email campaigns, but having a sales letter to direct your subscribers to is important.  So this little bonus gives you an overview of the process of writing a good sales letter. In writing a sales letter there are going to be a number of elements that you know that you…

The last element that your campaign has to have is interactive emails that build trust. For an example, “Hi, tells you a little bit about something…” Then it says something like, “How about you, have you ever struggled with that, if so, hit reply.”  You may have even seen and replied to an email like…

The second thing that needs to happen is that you must build value.  They must believe that you know more than they do. The way we do that is twofold: 1. Give them strong content, and teach them things no one else is willing to teach. The argument might be, “Well, if I give it…

How do we do this? Here is the blueprint of how it’s going to happen, the biggest simple piece is that we must have an email campaign that does three things: Creates credibility Builds value Builds trust We’ve talked about this since Chapter 1, so you know this stuff, but it’s important to really understand…

Consider this: Coaching will convert better than selling a package is essentially all niches Coaching includes training (the package, course, or classes) and a live Q&A – 1 per week, 1 hour long Don’t worry about getting questions that you don’t know the answer to, just ask them if you could get back with them,…

Instead of selling them a $10 or $37 item, what if you were just to give it to them for free? Allow them to “test you out” without actually making a purchase. Again, you might think, “How do we know that this works?” Well, you don’t yet, you haven’t implemented it. In my experience, I…

The Smart Way to Scale Your Campaign (and beat your competition)  

How to Optimize Your Campaign (Includes Examples)  

Creating Campaigns that Pay Off  

Make Your Email Campaign Generate Volume  

Let’s imagine that you’re brave enough to skip the $10 purchase, skip the $37 purchase and immediately sell coaching when someone signs up during that 13 day period of time.  The immediate argument in our mind is, “Well, everyone else is doing it with the sales funnel method so that must be what works.”  We…

Testing, Tweaking, and Tracking Your Campaign  

Two Factors in Making Your Campaign Work  

A Caution About “Sales Language”  

Building an Email Campaign That Flows  

Price Points to Have High Conversion Rates