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So the next question has to be, how do you do that? It starts when you begin a relationship with them.  I’ve already mentioned in another training the need to create relationships with your visitors once they come to your blog.  But actually that relationship starts before they get to it.  It starts when they…

Let me give you an example. Suppose that you want to discuss a really controversial topic.  Each platform has its own “guidelines,” as they call them – they really amount to a list of rules.  They tell you what you can write about, and what you can’t.  They tell you how long, or how short…

Let’s recap.  We’re looking at how to create a marketing strategy that is centered around your blog.  The reason that we’re doing that is so that you can attract targeted prospects to your site.  You want them to do that so that they will join your list and buy your products so that they can…

What separates the content of the established experts from the experts who are just starting out?  Well, volume is one. But so is quality.  The two are equally important.  Established experts have a lot more content online that those who are just starting out, but they also have something that is meaningful to say.  You…

What do experts do?  In the minds of your prospects there’s something that separates experts from amateurs. It comes from demonstrating, that is showing, their expertise.  If you want to separate yourself as an expert from all the other people that are out there, the amateurs, and even the other experts, you do that by…

What do I mean by a content marketing strategy? First, you have to know the goal.  What’s the goal?  The goal is to attract targeted prospects to you.  The popular internet jargon for this is to drive traffic.  But driving traffic reminds me of the old westerns that I used to watch as a kid. …

There’s another element though to creating strategy, and many people overlook this.  Even big companies quite often fail to do this.  It’s that you have to evaluate your results.  Big companies look at the results, but they rarely attribute failure to achieve those results to a flaw in their strategy.  Usually they blame their employees…

How do you create a content marketing strategy that really works? Let me share an effective strategy that’s centered on your blog. Your blogging creates the core of your strategy. It’s the driving force behind it. In other words, without it, any strategy that you create has no direction and no purpose and no goal.…

The final step here is the 3rd month… The 1st month is research. The 2nd month is you buy your 30 ads (or 5, or 60, whatever your budget is) By the way, if you run three ads your first month, two of them could flop.  All three of them could flop. If that’s your…

The second thing that I want to give you is this: you should keep track of everything that you do.  I like to use a spreadsheet.  You can just use a basic spreadsheet. Across the top your columns read: Name of Provider Email Address Where Provider Can Be Reached How Much Money Paid How Many…

There are two more things I want to share with you to wrap up this training. From time to time you’ll come across some big emailers in your niche.  Maybe somebody that has a 150k subscribers.  And they don’t go by “Johnny” anymore.  They go by the such-and-such mailing corporation.  At first glance you might…

Then you’re going to have to agree on a price. That’s another question I get “What’s a fair price?” I’m not going to give you an exact price here. I hesitate to name anything at all, but I know you want something. Let me try and explain: I want you to get the picture that…

Then you talk about what you want to do. In this discussion (and this can be done via email, Skype, telephone, whatever) you’re going to find out a few things.  How many subscribers do they have?  If someone has 7 subscribers, you probably don’t want to mail their list.  Here’s a sample conversation: “How many…

After 30 days you’re going to write each person a personalized email.  I’m going to give you a sample script here.  But, it’s just a sample. The reason I stress this is so often when I use the word script, people just copy and paste what I say.  But, it doesn’t fit your style. I’m…

There’s another purpose to clicking every one of those emails, every single day.  Remember, it should only take you 20 minutes to do the 50 emails. They’re in a separate email account, which you’re going to open only once day. You’re not going to open it every 10 minutes like you might do with your…

Now you’ve gotten on 50 people’s lists.  You’re going to get an email every day, or every other day, from these 50 people in this specialized email account. What you’re going to do is: for the 1st 30 days you’re going to open every email that you get in that email account. Please let me…

The second place that you can go is the pay-per-click ads.  In your search engine, the top, or the side the search page, you may find some advertisements that you can click through.  Click through them all.  Some of those are going to be squeeze pages. What do we know about those advertisements?  These people…

You’re going to find other people who have lists, and then you’re going to go out and ask them if you can buy a mailing to their lists.  In a sentence, that’s exactly what you’re going to do. I’m going to give you step by step exactly what to do and how to do it:…

Before I get into the core techniques, I want to warn you against commercial solo ad providers:  What I’m going to teach you is how to find people whose list you can mail, so you can purchase solo ads from individuals who are in the business of building a quality niche list just like you…

I want to start by giving you a background on solo ads.  Here’s how I define solo ads for the purpose of this training: a solo ad is an email advertisement that you will purchase from someone else in your niche that has an email list. That person will send your email advertisement out to…

The final thing I want to kind of go over is how to make all this happen fast.  One of the things that I’ve learned is that if you put your head down, you can get as much done in 30 days as you can a full year.  In fact, many times you can do…

Let’s say you have a coaching program at $300, $400, or $500 each month.  What if we have some clients who can’t afford or aren’t willing to invest $300, $400, or $500?  We create a mini coaching program at $100 a month, that doesn’t contain as much information, doesn’t guarantee the same level of results,…

What do we put into a $2k complete training program?  What you can put into it is the training element of your higher ticket package.  Sometimes I’m asked, well, how do we price, what goes into the high ticket package like that?  The truth of the matter is that at these price levels, it’s not…

In this training, I am going to give you an introduction to the exact price points, and what to include in your reverse funnel. Now, in your case, you don’t have to use these exact price points, so this is just going to be an example. What you’ll be able to do in your business…

Writing Your First Sales Letter  

The Final, Crucial Element for Your Email Campaign  

Using Products to Position Yourself as an Expert  

Building Credibility in Your Email Campaign (includes examples)  

Take a look at my mobile office:

The Big Benefits of Running a Coaching Program  

ROI for Different Funnel Models  

A Test Variation for Your Sales Funnel  

Congratulations on choosing to work with me personally for 90 days! Use this link to make 6 payments of $500: 6 payments of $500 each use this link to make 10 payments of $300: 10 payments of $300 each Or make payments of $100 a month until you are making enough to accelerate payments: $100…

A Traditional Funnel Model for Email &

Are Low-Ticket Campaigns Profitable?  

The question I’m answering here: basically my client’s got a product that will benefit everybody, but obviously if you market to everybody you win nobody.  That’s pretty much across the board with marketing. I’m going to recommend a book for you to read.  Specifically, what I’m getting ready to tell you is just straight out…

[Question] In regard to stellar content on your website, I fully appreciate the value of that.  My concern is that I will soon be launching a site, and my content is going to be largely for those that are paying for it.  And I’m experience a conflict over if I’m sharing a lot of content…

[Question] I’ve got a really specific question now.  One area I’ve really been stuck with is trying to… I’m going to say wade into some forums in my niche.  I’ve done really a poor job with it.  I think the main reason for that is I’m really maybe uncommitted, or unsure how effective it’s going…

[Question] I’m thinking about setting up a portal site that links out to other sites like we’ve talked about.  But I want them to want to come back to my site.  How do I make that happen? [Answer] Well, I think that once again we go back to this idea of by doing this are…

[Question] Could this content work if I wanted to begin a membership site?  Whether it’s an internet marketing site, teaching people how to build sites, and how to do an internet marketing business, or maybe a membership site with curated content? [Answer] I think there’s 2 ways to answer the question.  If you’re asking: can…

[Question] If I’m trying to build myself as the authority, then having guest bloggers come to my site would not be a good option, right? My site has a lot of content. I guess my question is: is it better for me to continue doing the content myself as opposed to bringing other people in…

Some of you are readers. I want to recommend a few books that have influenced my thinking on this. A lot of times folks come to me and they say “Where do you learn from?” By the way, if you just go to Amazon, and go to books, and type in the search bar, “growth…

You want to dominate your space online. If you want to have a big website, focus on Dominating. It’s kind of like if your children come to you and they say “Daddy, Mommy, what kind of grades do you want me to get in school?” Most of you would say, “I would love for you…

First of all, people have got to share what you put on there. Don’t put junk on your website. Make it stuff people want to share. Ask your friends what people want to share. Ask people in the niche what people want to share. To find out what people want to share, type in “how…

Let’s talk about Forums and Communities. People talk all the time about how difficult it is in Forums and Communities. I don’t get it, I’ve gotten some of my best traffic in the world from Forums, and I’ve had clients that have done amazing well with Forums. Yes, it’s mindless work. Yes, it’s a matter…

Where does that leave us, when you’re starting this big business website. We recognize that Google is 1/3rd of the picture. The other search engines are close to 1/3rd, in my opinion. Sharing is 1/3rd. We can’t target Google, we’re not going to pay-per-click. Where does that leave us? It leaves us coming up with…

If you were to do this research, and I’ve done this research on a lot more than I’m just sharing with you… I’m just sharing a few of them, you can do the research, you can figure out what’s going on. I want to do just one more: BusinessInsider.com. 21% of their traffic is coming…

I want to do an exercise now. Go to alexa.com and compete.com. We’re going to go to both of these tools. Note that with either of these, the free version is not going to give you what you want. They’re going to give you some of what you want. If you upgrade and use the…

Think about this. What is the thing that you want people to do when they come to your website? Do you want them to engage? Yes. Do you want them to share? Make it easy to share. Or ask them to share. And, then if they share, and when new people come to the website…

There’s 2 sides to traffic. One is the people that you directly invite to your website through email or organic search or similar. Or, that you pay them to come to your website. Those are the two things we can use to invite them. There’s 2 ways to direct people to your website, one is…