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Let’s talk about something that’s critical to the implementation of your blueprint. If you really use this blueprint process, if you write it out… …in fact if you use the sample blueprint I gave you just as a sample, you’ll have a fully operational business 1 year from now almost without fail. In fact, if…

Let’s say that I wake up today and I have a brainstorm that I want to create a new website.  And in 90 days I want that website to have 90 articles on it.  I want it to have 2 products to sell.  And I want it to have a coaching program.  I can create…

Let’s look at our 12-month blueprint now. We have 5 tracks: We have a product track A coaching track 30 minute daily content track Daily email track And a subscriber track When you wake up every single morning, you just go down this track. Ask yourself: What do I need to do for product creation…

Without getting into 10 hours’ worth of training, which is normally what it takes to teach folks how to do this whole thing of making subscribers happen, the first step is you create some kind of really enticing give-away that you can exchange for people’s name and email so that you can mail them.  That’s…

So if you’re drawing this out, you have 2 tracks.  You have a sheet of paper with 2 tracks.  Left hand side of the paper you have the numbers 1, 2, 3, 4, 5 drawn out.  The first track says products.  1 every other month. The way that this works is, for example on this…

Rinse and repeat, rinse and repeat, rinse and repeat. You do it again, and again, and again, and again. Work on that first track of your blueprint. If you have 1 track, you could spend 1 hour per day on the first track. Spend 1 hour per day on the product creation track. That’s the…

Now for this track, we’re going to break this track down into segments. The 1st segment is going to be the 1st product. So what are the steps necessary for the 1st product? Now I’m going to just give you a quick review of what these steps are, but this is not for the purpose…

I want us to look at what it is going to take to be at $10k a month. You may need 5 products that you sell for $97 to $497 each.  One coaching program of payments of $97 to $197 per month.  30 minutes of daily content.  1 daily email.  And some number of subscribers.…

For the sample blueprint I’m teaching you today, I’m just going to use industry average numbers.  I’ve discovered these tend to work pretty well.  I’m going to build a $10k a month blueprint.  I’m going to build it assuming you follow the model that I teach you.  My full model… My full model includes having…

One of the questions that comes when people try to build their blueprint (if they’re starting from scratch) is that they don’t know what it takes to make a particular amount of money. How many products does it take? In fact, that’s a very difficult question to answer. Because, if you do a good job…

I’m going to give you the ideal formula for your 1-year blueprint. You can break this down into 3-month blueprint, 6-month blueprint, whatever ultimately works for you.  This is going to be the formula for a 1-year blueprint.  I’m going to build this blueprint based on starting from zero.  Then I’ll make some adjustments for…

I’m going to show you how to create a 1-year blueprint.  One year really feels like a long time doesn’t it? There’s just so much hype out there about how you can build your entire business in 24 hours or 48 hours. A year really feels like a long time.  It really does.  But let…

I’m going to teach you how to create a personal blueprint – and how to follow it. A blueprint is critical to your business. A blueprint is crucial. A blueprint gives you something that you can wake up to every single morning… …You simply pull out that blueprint, you look at what’s on the blueprint,…

Crafting an Engagement Email  

A Engagement Email Sequence  

The “Homework Email”  

The “Question Only” Engagement Email  

How To Stay Healthy When You Are Older Teacher: You see, if you are a how to stay healthy when you are older coach and you teach how to stay healthy when you are older . . .what if you did this: Each day, do a 5 minute video of some technique and how to…

Youtube Video Teacher: You see, if you are a youtube video coach and you teach youtube video . . .what if you did this: Each day, do a 5 minute video of some technique and how to do it and post it on youtube and embed it on your site, and send it to your…

Scrapbooking Teacher: You see, if you are a scrapbooking coach and you teach scrapbooking . . .what if you did this: Each day, do a 5 minute video of some technique and how to do it and post it on youtube and embed it on your site, and send it to your list and post…

There’s a fallacy floating around in the im space that says you have to be a “marketer” and learn to “market” and “sell” and “write copy” But what if there’s a better way . . . . just act like who you are You see, if you are a karate coach and you teach karate…

Crafting an Engaging Introductory Email  

Including Social Proof In Your Sales Letter  

Putting Costs and Guarantees in Your Sales Letter  

What to Include in Your Sales Letter  

The next thing in your plan is to decide what topics that you will discuss on your blog.  There are a number of ways to do this as well.  You could just spend a few hours just dumping ideas out of your brain.  If you’re like me it’s going to take more than a day,…

Which platform, or outpost, aside from your blog should you choose? That really depends on the medium you plan to use on your blog. If the content on your blog will be primarily text, choose a text based platform, like an article directory. If your content will be video primarily, then choose a video source.…

Now that we’ve looked at the structure of your content marketing strategy, we need to think about how to implement it. There’s more to it than just creating a bunch of content and spreading it all over the web and having it all directed to your blog.  You have to create a schedule, but you…

The next thing that we have to think about is the theme of your content.  The best way that I can think of to help you see how important this is, is to show you how some people do this successfully and how others don’t.  A good place to see this in action is found…

So the next question has to be, how do you do that? It starts when you begin a relationship with them.  I’ve already mentioned in another training the need to create relationships with your visitors once they come to your blog.  But actually that relationship starts before they get to it.  It starts when they…

Let me give you an example. Suppose that you want to discuss a really controversial topic.  Each platform has its own “guidelines,” as they call them – they really amount to a list of rules.  They tell you what you can write about, and what you can’t.  They tell you how long, or how short…

Let’s recap.  We’re looking at how to create a marketing strategy that is centered around your blog.  The reason that we’re doing that is so that you can attract targeted prospects to your site.  You want them to do that so that they will join your list and buy your products so that they can…

What separates the content of the established experts from the experts who are just starting out?  Well, volume is one. But so is quality.  The two are equally important.  Established experts have a lot more content online that those who are just starting out, but they also have something that is meaningful to say.  You…

What do experts do?  In the minds of your prospects there’s something that separates experts from amateurs. It comes from demonstrating, that is showing, their expertise.  If you want to separate yourself as an expert from all the other people that are out there, the amateurs, and even the other experts, you do that by…

What do I mean by a content marketing strategy? First, you have to know the goal.  What’s the goal?  The goal is to attract targeted prospects to you.  The popular internet jargon for this is to drive traffic.  But driving traffic reminds me of the old westerns that I used to watch as a kid. …

There’s another element though to creating strategy, and many people overlook this.  Even big companies quite often fail to do this.  It’s that you have to evaluate your results.  Big companies look at the results, but they rarely attribute failure to achieve those results to a flaw in their strategy.  Usually they blame their employees…

How do you create a content marketing strategy that really works? Let me share an effective strategy that’s centered on your blog. Your blogging creates the core of your strategy. It’s the driving force behind it. In other words, without it, any strategy that you create has no direction and no purpose and no goal.…

The final step here is the 3rd month… The 1st month is research. The 2nd month is you buy your 30 ads (or 5, or 60, whatever your budget is) By the way, if you run three ads your first month, two of them could flop.  All three of them could flop. If that’s your…

The second thing that I want to give you is this: you should keep track of everything that you do.  I like to use a spreadsheet.  You can just use a basic spreadsheet. Across the top your columns read: Name of Provider Email Address Where Provider Can Be Reached How Much Money Paid How Many…

There are two more things I want to share with you to wrap up this training. From time to time you’ll come across some big emailers in your niche.  Maybe somebody that has a 150k subscribers.  And they don’t go by “Johnny” anymore.  They go by the such-and-such mailing corporation.  At first glance you might…

Then you’re going to have to agree on a price. That’s another question I get “What’s a fair price?” I’m not going to give you an exact price here. I hesitate to name anything at all, but I know you want something. Let me try and explain: I want you to get the picture that…

Then you talk about what you want to do. In this discussion (and this can be done via email, Skype, telephone, whatever) you’re going to find out a few things.  How many subscribers do they have?  If someone has 7 subscribers, you probably don’t want to mail their list.  Here’s a sample conversation: “How many…

After 30 days you’re going to write each person a personalized email.  I’m going to give you a sample script here.  But, it’s just a sample. The reason I stress this is so often when I use the word script, people just copy and paste what I say.  But, it doesn’t fit your style. I’m…

There’s another purpose to clicking every one of those emails, every single day.  Remember, it should only take you 20 minutes to do the 50 emails. They’re in a separate email account, which you’re going to open only once day. You’re not going to open it every 10 minutes like you might do with your…

Now you’ve gotten on 50 people’s lists.  You’re going to get an email every day, or every other day, from these 50 people in this specialized email account. What you’re going to do is: for the 1st 30 days you’re going to open every email that you get in that email account. Please let me…

The second place that you can go is the pay-per-click ads.  In your search engine, the top, or the side the search page, you may find some advertisements that you can click through.  Click through them all.  Some of those are going to be squeeze pages. What do we know about those advertisements?  These people…

You’re going to find other people who have lists, and then you’re going to go out and ask them if you can buy a mailing to their lists.  In a sentence, that’s exactly what you’re going to do. I’m going to give you step by step exactly what to do and how to do it:…

Before I get into the core techniques, I want to warn you against commercial solo ad providers:  What I’m going to teach you is how to find people whose list you can mail, so you can purchase solo ads from individuals who are in the business of building a quality niche list just like you…

I want to start by giving you a background on solo ads.  Here’s how I define solo ads for the purpose of this training: a solo ad is an email advertisement that you will purchase from someone else in your niche that has an email list. That person will send your email advertisement out to…

The final thing I want to kind of go over is how to make all this happen fast.  One of the things that I’ve learned is that if you put your head down, you can get as much done in 30 days as you can a full year.  In fact, many times you can do…