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I just want you to fully get the background of traffic. And whether you’re directing it by spending $1k to get 3k people to come to the website, or you’re going to do it with content and organic traffic, recognize that your traffic is going to come from different sources, and it’s going to come…

You can have everything right in your business, and if you do not have traffic, you have nothing.  Many of you are familiar with that, you understand that, you get that. I believe you’re going to get a breakthrough in your understanding of traffic.  I’m going to dig into why in just a moment. What…

Another thing you can use in your sales letter is social proof.  Social proof could be testimonials, pictures of things that have happened etc.  Until recently, social proof was considered absolutely necessary on your sales letter.  Again for cold traffic, I believe that social proof is helpful. Sometimes if you have a lot of testimonials…

There are a few other things that need to be included such as the cost.  You need to tell them how much it is.  That can range from just a couple of paragraphs, and it really builds value.  Or a one liner that tells them the price. A guarantee can be helpful, generally when you…

Here is a quick rundown of what needs to be in a sales letter.  This is not exhaustive, meaning there may be other things that you might want to include. I will give you an example of a sales letter, when you’re finished taking this in, you can rewrite it and make it your own.…

This book has been about email campaigns, but having a sales letter to direct your subscribers to is important.  So this little bonus gives you an overview of the process of writing a good sales letter. In writing a sales letter there are going to be a number of elements that you know that you…

The last element that your campaign has to have is interactive emails that build trust. For an example, “Hi, tells you a little bit about something…” Then it says something like, “How about you, have you ever struggled with that, if so, hit reply.”  You may have even seen and replied to an email like…

The second thing that needs to happen is that you must build value.  They must believe that you know more than they do. The way we do that is twofold: 1. Give them strong content, and teach them things no one else is willing to teach. The argument might be, “Well, if I give it…

How do we do this? Here is the blueprint of how it’s going to happen, the biggest simple piece is that we must have an email campaign that does three things: Creates credibility Builds value Builds trust We’ve talked about this since Chapter 1, so you know this stuff, but it’s important to really understand…

Consider this: Coaching will convert better than selling a package is essentially all niches Coaching includes training (the package, course, or classes) and a live Q&A – 1 per week, 1 hour long Don’t worry about getting questions that you don’t know the answer to, just ask them if you could get back with them,…

Instead of selling them a $10 or $37 item, what if you were just to give it to them for free? Allow them to “test you out” without actually making a purchase. Again, you might think, “How do we know that this works?” Well, you don’t yet, you haven’t implemented it. In my experience, I…

The Smart Way to Scale Your Campaign (and beat your competition)  

How to Optimize Your Campaign (Includes Examples)  

Creating Campaigns that Pay Off  

Make Your Email Campaign Generate Volume  

Let’s imagine that you’re brave enough to skip the $10 purchase, skip the $37 purchase and immediately sell coaching when someone signs up during that 13 day period of time.  The immediate argument in our mind is, “Well, everyone else is doing it with the sales funnel method so that must be what works.”  We…

Testing, Tweaking, and Tracking Your Campaign  

Two Factors in Making Your Campaign Work  

A Caution About “Sales Language”  

Building an Email Campaign That Flows  

Price Points to Have High Conversion Rates  

Imagine now that within the first two weeks we have 10% of our subscribers become buyers, so that’s 100 sales at $10.  We take in $1,000 on the front end, 1000 subscribers, we take in $1 per subscriber within the first two weeks.  If we are paying $2 per subscriber on average, even after two…

What has to happen to have the conversion in the first two weeks and be profitable?  Here are two extreme examples, one on the low end and one on the high end just so you can see that contrast. What we see with most marketing online, we see a product where we have a free…

Why do we want to convert quickly within a short amount of time?  This might seem obvious, however, most campaigns out there take a significant amount of time before a significant amount of sales occur.  The biggest single reason for wanting to convert quickly (quickly being about a two week period of time) is to…

By doing this, the campaign becomes more and more profitable.  The more profitable that the campaign becomes, the more traffic that you can send in and the more traffic you can buy.  Another way to say this is: if you can convert a subscriber to $10, you can afford to spend about $1 per subscriber. …

This is very difficult to do with just 10 subscribers and 3 sales.  It would be difficult to do if we had 100 subscribers and 3 sales.  The easier scenario would be if we have 1,000 subscribers and 30 sales.  And even easier to do if we had 10,000 subscribers and 300 sales. We will…

Remember, to make a campaign work we need to do a couple of things – the first is to build relationship.  The second is: B. Generate Volume One more piece is that you need volume.  If you have 10 subscribers on your campaign and 2 of them buy from you, that doesn’t mean you have…

A campaign has to work.  It must do what we want it to do.  What do we want a campaign to do?  We want a campaign to do primarily two things: A: Build Relationship The first thing we want it to do is build relationship.  If we build relationship, we’ll make sales, we’ll make sales…

I feel like I’m just adding a layer on top of what we’ve talked about throughout the book. We’re now adding in the personal element to this. When we complete a campaign, it has to flow from beginning to end. It has to flow. Andre Chaperon taught this in his Autoresponder Mastery course: Plan your…

I think that’s one of the reasons that you can take an expert copywriter and he’ll make something convert at low ticket. We’re talking low ticket, throw away sales. You’re taking an expert copywriter that sells $37 products, or a $97 package, but they cannot make $1000 package convert. I believe the reason for that…

Earlier I taught you how to write an effective interactive email campaign. I taught you and told you to do this and do that, etc., etc. And I gave you my emails for a couple of different current campaign formats. I say current because it’s always under evolution. In fact, I’m constantly doing evolution to…

Getting Prospects to Convert as Quickly as Possible  

How to Respond When Prospects Email You  

Why You Want To Start Conversation with Subscribers  

Getting Your Subscriber to Communicate With You  

Creating the Sales Letter for Your Credibility Product  

Building an Expectation of Worth  

How to Sell High-Ticket Products Via Email  

Building Credibility on the Web  

A campaign has to work. It must do what we want it to do. What do we want a campaign to do? We want a campaign to do primarily two things: A: Build Relationship The first thing we want it to do is build relationship. If we build relationship, we’ll make sales, we’ll make sales…

I feel like I’m just adding a layer on top of what we’ve talked about throughout the book. We’re now adding in the personal element to this. When we complete a campaign, it has to flow from beginning to end. It has to flow. Andre Chaperon taught this in his Autoresponder Mastery course: Plan your…

I think that’s one of the reasons that you can take an expert copywriter and he’ll make something convert at low ticket. We’re talking low ticket, throw away sales. You’re taking an expert copywriter that sells $37 products, or a $97 package, but they cannot make $1000 package convert. I believe the reason for that…

In other posts I’ve taught you how to build an effective email campaign. I taught you and told you to do this and do that, etc., etc. And I gave you my emails for a couple of different current campaign formats. I say current because it’s always under evolution. In fact, I’m constantly doing evolution…

Please listen to this today: Make Your Dream a Reality I want to see you get your dreams accomplished! Sean

Those who have the greatest online authority earn it by publishing content of such a high-quality that no one can touch them. They learned how to do it with practice, but they didn’t start out just like everyone else.  You need to understand this key:  they began with an entirely different attitude from everyone else.…

Do not miss reading 7 Triggers to Yes by Russell Granger. Let’s go over the seven triggers, because when you read the seven triggers you’re going to say to yourself, “of course.” After you say this, I want you to ask yourself if you’re using these elements in your email or copy. Most of the…

Not every message you receive is spam. You probably want to keep about 20% of it. It could be less than that, but all you need to do is sign up for a few free items now and again, and suddenly your inbox is filled with messages that you want to read later. What should…

Baby Steps Let’s say that you’re in the pregnancy niche and you help people in their first month of pregnancy. If someone does not go with you this time, when would they come back to you for a first month pregnancy coaching? The next time they get pregnant. Even if they like you, if they…

You probably get more email messages than you want. In fact, you could probably live without most of them. But there may be times when you actually want to attract messages. That’s because you want to save yourself the time required to research a topic. Let’s say that you want to write five articles every…

There are 7 triggers that build strong relationships and help you create trust in all relationships – including with your email subscribers. These are too crucial to leave out, and today we’re going to cover the final 5 triggers. We covered the first of the 7 triggers for powerful email campaigns in 7 Powerful Triggers…