Posts by Sean Mize

The Checklist

Now that you have a clear handle on creating content, you’ll be using the content creation method to write emails, create products, and of course create web content and prospect attraction pieces for the web. But before we move on to doing those things, I want to introduce you to the checklist for building your…

Recording Your Content Pieces Instead of Writing

For the next 10 topics in the matrix, create a recording of you teaching on that topic, just as if you were writing, except you are speaking. You can even think of it as though you are dictating it to someone else to type in. But the key is that you end up with 10…

After You Create Your First 10 Pieces of Content From Your 10 x 10 Matrix

The next step – and this is probably the most important step in the entire project because it is forming a foundation for everything you do – is to continue writing while you are hot, while you are excited, while you have momentum – just continue to write the sections, write as much as you…

Using Your 10 x 10 Matrix

Now that you’ve completed your 10 x 10 matrix, I want you to have an idea of what we’ll use it for (although this isn’t everything, when folks read this, they tend to get a breakthrough and all of a sudden realize how much easier this business can become!) Using Your 10 x 10 Matrix…

Create a 10 x 10 Matrix to Visualize Your Entire Content Assembly Line

At this point, you’ve chosen your niche and your focus in that niche. The next step – and one of the most important – is creating a 10 x 10 matrix. So . . . read these instructions, then create your 10 x 10 matrix: 10 x 10 matrix instructions Note: this will likely take…

Introduction to Creating Content

In this set of lessons, I’ll be showing you a super-easy way to visualize and plan, and then actually create, content. The good thing is, this process works for creating website content, for creating email content, for creating product content, for creating content to put on the web to attract prospects. And not only is…

What to Include on Your Squeeze Page

I’ll keep this lesson simple for now, but may add to it over time: There are 3 core components to your squeeze page, as you’ve primarily seen in the first lesson with examples, and if you bought the squeeze page creator on the previous lesson you should have examples in there. But to summarize: You…

Use a Squeeze Page Creator to Create Your Squeeze Page

In the last lesson, you saw some examples of squeeze pages, and a few ways to create a squeeze page. But perhaps you just want the “one way” to create a squeeze page that’s simple and works. On the one hand, there is no “one way” there are 1000s. So to choose one will be…

Removing the Confusion From Creating a Squeeze Page

This is probably the most confusing lesson. There are probably 10,000 different ways to create a squeeze page. You can use a service, you can use a plugin, you can use whatever software you use, if you use html, you can use html, if you use a wp theme that let’s you format a little,…

Outlining the Work of the 3 Core Components of Your Blueprint

Now, I’ve made it clear there are 3 core parts to your business: Each day, each week, you’ll do these 3 things: Write or record content that becomes your products (book chapters, 1 hour audios, videos, etc) and write sales letters that tell people who need your training why they should buy, and ask them…

Solidify and Personalize Blueprint Steps

I’ve added this lesson only as a quick review. In the last few lessons, I’ve given you lots of background, the model, the Blueprint, the psychology, the why. But I don’t want it to be all confusing. So here’s to boil it down: Each day, each week, you’ll do these 3 things: Write or record…

The Math and the Money of Your Blueprint

So far, we’ve dug into the mental psychology needed to stay motivated when things get tough in your business – really digging into changing lives first, then making money second (and as a result, making much MORE money!) So . . . change lives first, make money second. Now, you are ready for the Blueprint.…

The Psychology to Implement Your Blueprint

Can I tell you something transparent? I wish I could reveal this like 10 lessons from now. Because some of you will read this lesson, say, this is so simple, I already know this. And yet, the key here is noticing what it does NOT include: the 90% things that perhaps you are doing each…

Your Blueprint As a Guide

I’m putting this lesson in a slightly different order than I’ve taught it in the past. One of the things that’s important to me – and this Training Center is a culmination of this process over the last 10 years so far – is constantly improving the lessons, the way I teach the concepts, the…

Your Daily Schedule to Achieve Your Blueprint

Now that you have your business model . . . Let’s work on your daily schedule . .. First, listen to the Core 4 Daily Training under 3) on this page: Core 4 Daily Training Then.  Write down the 3-5 things that need to happen each day to achieve your goal ‘ Write down an amount…

Bringing the Work Outline and The Monetary Outline Together to Create Your Final Blueprint

Based on everything you’ve written and what you want to accomplish, and realizing that tightly focused action on 2-3 main things will get you much further than trying to EVERYTHING, what do YOU see as your Blueprint? What are the 3-5 things you’ll do to build your business? What are the 3-5 things you’ll “sell”…

Your Monetary Blueprint

Now that you’ve created the outline to your blueprint, answer these questions to set the monetary aspect of your Blueprint: what do YOU see as the way to get to about $8k a month ($100k a year) for example, would you have 100 clients at $83 a month or 200 clients at $42 a month?…

The Outline of Your Own Blueprint

Once you’ve listened to the Blueprint Training, answer the following questions: What are the 3-5 things you should be singularly focusing on in your business to achieve YOUR goals? If ALL you did each day was work on those 3-5 things, what would your DREAM or DREAM BUSINESS look like in 6 months? Would it…

Background Training to Building Your Blueprint

Before we get started on YOUR Blueprint, I believe you should listen to a key training I created. Here’s the background: Over the years I have spent countless hours boiling the essential message of the $5k Blueprint (note: the sample Blueprint may contain some numbers . . .but just consider them generic placeholders . .…

Evaluate Your Answers and Identify Weaknesses

My guess is that as you answered the questions in the last lesson, you got an amazing amount of insight into your business just by reading them and answering them! As you study the lessons sequentially, you will learn and implement: Your Blueprint for your business –> Products to Sell –> Ideal Traffic Sources for…

Questions to Help You Dig Deep to Develop Your Blueprint

Welcome! In the next few lessons, you are going to be working closely together to strategize, innovate, and create an exact Blueprint for your business with exactly what to sell, where to get your traffic, and your exact daily schedule to get there . . . This isn’t going to be easy, or easy-street, and…

Introduction to Creating a Blueprint For Your Business

Welcome to the Blueprint Training Series! This training series is designed to show you a simple path to a infobusiness income online, teaching others in your niche, changing lives and getting paid for it! In fact, that is one of the real keys to this model, and that is that instead of focusing on sales…

Finalize the Topic You are Going to Teach

One of the biggest mistakes I see in folks trying to build their info-business from scratch is trying to start before they know what they are going to teach. That would be like signing a lease to open a retail store when you don’t know if you are going to sell pizza, coffee, or clothes!…

Get Started Building Info Business

Congratulations for starting to build your info business. We’ll work quickly, concisely, and much of what we do will dovetail together after about 10 days. To start, open a new Word or Pages doc. Write your name at the top. Then write the date beneath your name. The beneath your name, write the following: Your…

Examples of Big Business Layouts

I had a request for some examples of big businesses, and thought, this could really help folks visualize that they want THEIR site to look like . . . so here’s a list. But before you go through these, there are 1000s online! I just picked a few that came to the front of my…

Quick Tip: Building High Trust Leading Up to a Launch

If you look at the very beginning, because this is where our focus is, the first 14 to 21 days, this is where the bulk of our sales is come in initially. Our very first engagement campaign is likely going to be the first engagement campaign that goes before our launch series. The first engagement…

Outline of a Simple, Successful Launch Email

What about launch e-mails? Here’s what I do, I have a special launch e-mail that I use, and I’m going to tell you what that e-mail looks like. It works really, really well for me. I believe I learned this, I believe Jason Parker taught me to do this, a LONG time ago. And, I…

Quick Tip: Organizing Ideas for Your Next Product

The most valuable products that Internet markets can create are those that enable their customers to solve a particular problem. The more unpleasant the problem, the more that they’ll want a solution. Your job, therefore, is to give them exactly what they need. You may have to ““dress it up” in the form of what…

How to Use Engagement Emails to Build Social Proof, Trust, and Sales

Now that I have taught you the psychology of how to do these emails, let’s discuss how we can run these in a sequence. Let’s brainstorm some patterns. Let’s say that we start our sequence out with a statement and a question, the next email could be another question, then a follow-up question, followed by…

Quick Tip: Make Sure the Right People Are Reading Your Content

The most important question to ask yourself when you create any content is who it’s for. Who is your audience? What do they hope to learn? What are they expecting you to say? What promise have you made in the title? And more than anything, what do you expect them to do as a result…

An Example Email Campaign You Can Use

When someone joins your list, they get all of our emails. They get our download email, a credibility content email, then a PDF download email that shows people how strong we are in our niche. Then on the fourth day we could send out a homework assignment, then a deep question, then a follow-up question.…

Quick Tip: How to Give Your Content a Compelling Title

Article marketing is still one of the most effective ways to promote your online business. It allows you to communicate a central idea logically in just a few words that can be read in not many minutes, and simultaneously teach one topic, idea or concept – something that the average person can understand and apply…

Use This Powerful Email in Your Autoresponder Campaign

Engagement emails are powerful pieces to add to your email campaign because they get your subscribers to interact with you, and that builds trust and creates a bond. One of the engagement emails that I absolutely love is the homework email. A homework email will take this to the next level. Because not only does…

IBU on the Web 2/16/16

Seeing a date like 2/16/16 always makes me smile 🙂 Okay but let’s be serious now and see what you can learn from IBU today! On IBU itself you can get some content marketing inspiration with: Writing Content that Sucks Your Reader In and we also cover: Two Secrets to Making More Sales (this article…

Quick Tip: Writing Content that Sucks Your Reader In

Articles are the bedrock of your content marketing strategy. If you are going to enlarge the size of your Web footprint, then you must start here. That’s because so many other things can be developed from them as a result. Most guidance on how to write articles tells you to start from the beginning: decide…

Create Your Domain Name

This is a critical but often left until too late step. No, the punctuation isn’t correct above. But this step needs to happen before the first class, because when the first class hits I want you to be able to immediately begin building your site, for which you need a domain name. Keys to your…

Two Secrets to Making More Sales

Okay, I want to give you two more secrets that were critical to the total dollar number. And, I’m going to talk about why I’m not using those secrets any more. Okay, before I get into these two secrets. The first thing is, there’s this idea of doing whatever it takes to get the buyers.…

IBU on the Web 2/15/16

Here’s the roundup for today’s content! On IBU we posted a straight-to-the-point article that will get you away from checking social media and watching cat videos and into building your funnel: How to Create Your Lead Magnets Fast – this is how customers enter your funnel, so check this one out. And once your subscriber…

Quick Tip: How to Create Your Lead Magnets Fast

While it’s important to create lead magnets that people can’t live without and in a form that will be easy for them to obtain the promised benefit as quickly as possible, it’s equally important that you learn how to create them efficiently. This is especially true if you’re a solopreneur. You may have honed the…

100 Trainings You Can Re-Teach

Congratulations! You have chosen an incredible-value package that will take your marketing to the next level! Directions: Choose one training per week, listen to it, take detailed notes, then reteach in your own words. Use my 1-hour sales letter template in the bonuses below to write your own sales letter, and use my WSO Master…

The Best Time to Sell to a New Subscriber

I’m going to teach using an email campaign specifically to nurture leads and build relationships so that your selling system is more powerful and productive. Let’s get right into this. There are two components, but before I get into these two components, let’s talk a little bit about an email campaign. Remember, we’re talking about…

IBU on the Web 2/12/16

There’s a lot rolling off the presses at IBU this week, so make sure you click here to check out what’s new. Sean has been on fire over at LinkedIn with two more articles zeroing in your business success. These are both actionable articles you use to jump start your production next week: How to…

Quick Tip: Make Your Lead Magnet Easy to Use

After free content in the wider Web, lead magnets are the next step to getting people onto your list. It’s a milestone when you can get prospects interested enough in you to visit your site. It means that you’ve struck a chord with them, and now they want to learn more about you. Of course,…

What You MUST Do if You Want Subscribers to Buy From You

Before we get into some of the elements that belong to an email, we need to understand psychologically how and why this works. How do people gain trust in you online? People will begin to trust you online the same way that they’ll begin to trust you off-line. The same elements that go into building…

Quick Tip: How to Deliver Free Products the Right Way (So Your Subscribers Trust You Completely)

Although everyone does it, free products are still essential to getting people to join your list. They simply won’t do it now solely on the basis that what they might receive from you will be valuable. You have to give it to them to prove that it is, otherwise they have no reason to believe…

The Pitfalls of Using Someone Else’s Email Script In Your Campaigns (and what to do instead)

Now I’m going to give you some ideas on how to build trust and develop a relationship with an email campaign over a 14 to 21 day period of time. This email campaign is designed to build a relationship and sell your coaching campaign or another product over the first 14 days of your funnel.…

IBU on the Web 2/10/16

We have a lot going on for IBU today and I didn’t want you to miss it! Sean has another great post over on LinkedIn Pulse. This one covers how to stop just thinking about your product and actually get your product organized and ready to go! How to Stop Procrastinating and Finally Create Your…

Quick Tip: Get Your Subscribers to Share Your Squeeze Pages

Lead magnets are an indispensable part of your business. They are something that Web surfers have come to expect: their email address for your lead magnet – your free product. The purpose, of course, is to persuade people to part with their email addresses. It’s a process commonly referred to as list building. But there’s…

How to Keep Your Subscriber Interested Until She’s Ready to Buy

What I have noticed over time is that if someone does not make the first purchase right away they generally don’t make a purchase for a while. What I’m about to share is interesting, but I have never tracked the stats on this to prove this conclusively across the board. What I’m getting ready to…

Quick Tip: How to Give Your Lead Magnet a Name That Makes People Want to Opt In

As every Internet marketer will tell you, it’s essential that you have a free product to give away to subscribers. It’s important because they expect you to do it, and also because it gives them an opportunity to see if the value that you’ve put into it is sufficient to make them want any more…