Jan Sandhouse Hurst
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Don, I agree. Joe, you may want to try this: give yourself a 7-day intensive on one thing, then see where you are. You’ll likely either want to go deeper or move on, but you will know something about the topic, and probably be more aware of what you want to do.
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Scott, take out those articles, update or refresh them, and start adding them in Linkedin. Let me know if you need a quick tutorial, or search youtube videos for “how to.” Also, repurpose them: consider videos, infographics, etc. I still post some to Ezinearticles, but primarily focusing elsewhere now.
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Bruce, how do you describe your ideal client? I’ll be happy to scout for you!
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I hope to learn from others and get answers/referrals/ideas when I have a problem, and help where I can. I believe in “give to get,” give to others and it will come back to you. People who are only in it for themselves tend to disappear quickly.
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Not sure how accountability ended up here — but Don, I think you can have accountability without meeting. Simply stating your intention to the group and then posting your actions can be accountability. And for masterminding, I plan to start a thread if I have a particular need. Maybe there is a way to convene group calls and then post a recording so everyone can benefit. That’s one of the things I like about skype–it’s easy to connect in multiple ways.
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Scott, one way to start is by offering a 5-day challenge that is targeted and helps people get results fast. See what questions they have and then build that into a small group coaching program. Also, you can ask the Challenge participants where they want to go next and build a group coaching program from their responses.
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Thanks, Don!
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Carol Bremner mentioned she had created a Udemy course.
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Kristin, congrats! Looks like you should connect with women’s book clubs. I’d start on Facebook–post links every day with quotes, tips, etc., then ask people to share the post. Make sure to include a link to your book on Amazon. Post quotes on Pinterest that can be shared. Offer to do a “virtual author” event with book clubs via facebook live or youtube live, then promote those. Offer a bonus to everyone who posts a review on Amazon by a certain date–or limit it to the first 30 (or however many you want) people to post a review AND connect with you. If they do that, then you are building raving fans, so you want to nurture them for your next book.
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Not exactly PLR, but if you want high quality content, see if you can do an info exchange with someone in your industry who is not a competitor but would still have info your community would value. Or if you see something that you think would be a “good starting point” for a longer article or info product, contact the author and see if you can co-author it.
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Scott, look for a group on Linkedin with a geographic focus that is close to you. Also, for local marketing, I recommend putting together a short presentation for local service groups, like Rotary, Lions Club, Kiwanis, etc. Rotary clubs have a speaker each week, and I think the others do too. Easy way to meet the local business leaders and also to get referrals. You can ask for a referral to a Rotary member in the local Linkedin group to find the program chair who schedules the speakers. One more thing: Rotary has at least one online club — E club 1. I had done a couple of programs for them, but that was a while ago. Almost forgot: Rotary speakers generally have 30 min., so I’ve found about 20 min. presentation is best, to leave time for questions. And sometimes the meeting portion runs long, so you won’t get cut off if you plan a bit shorter presentation.
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Bryan, I can show you how to use a newsletter to connect locally and leverage those connections pretty quickly. It would take too long to describe here, but if you connect with me on skype (jansandhousehurst), I’ll talk you through it. If you need more help, I’ll do it if you promise feedback and a testimonial if I earn it!
Carol, thanks for the tips. I haven’t tried Udemy, but I will!
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Scott, as a Life Coach, I think Linkedin could be a good platform for you. You could use it to make contacts for personal coaching, but you might also be able to make connections for group coaching in companies. I have a pretty large network (25,000,000+) so connect with me if you are going to try Linkedin. A lot of my network comes from the executive search community, so they are well connected in the broader business community as well.
Sean, thanks for the platform strategy reminder!
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Each week I’m creating a Linkedin article, then creating a YouTube PPT video and using the article as the transcript, using the YouTube video as a FB live broadcast using Xsplit broadcaster, with an infographic to post on Pinterest. It’s easy to tweet the links with share software. This system gives me a week of content that I can post daily, but only takes a fraction of the time to create. If you want to see it in action, you can follow this page: https://www.facebook.com/AuthorityMarketingMentor/
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Have you thought about Facebook live or YouTube live? I’m using Xsplit broadcaster to deliver YT free training videos as FB live until I see if it’s something I want to do live. I’m curious to see if I get more traffic this way.
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Do your competitors have Facebook groups? If so, join in, meet people without selling them, and see what kinds of conversations are happening. You can also follow your competitors on Twitter. The great thing about social media is that the search engines will try to match you with people of “like mind” and some of those are likely to be prospects for you.
Put your keywords in Facebook search and see what groups it suggests as a place to start.
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Robert, I’d be happy to help you in exchange for a testimonial. Sean, would it be possible to share links to free training with the group? I’m re-doing my challenge, and would love to get feedback while helping members of the group.
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I had great response when I offered a “mini-course” last spring, which was just a mind map blueprint. I’ve also had good luck with templates/cheat sheets.
What are your competitors doing? If your prospects are used to seeing a particular type of offer, you might want to try something similar but with a different twist.
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SUzanne, I think you are right. Scott, are you active on Linkedin now?
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Scott (and all), I have an entire course on newsletters (two actually) based on years of creating dozens of newsletters, and I’ll be happy to share info here.
First question: What is your goal? How are you planning to use your newsletter? Is it to build a relationship with your existing community? Is it to get new traffic/subscribers? Will you be using it online or offline?
Next, who is your target audience?
Identifying your target audience and goal will help get you started in the right direction. Then we can take the next step forward.
And yes, a newsletter can definitely be a great marketing tool or income generator.
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