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If you look at the very beginning, because this is where our focus is, the first 14 to 21 days, this is where the bulk of our sales is come in initially.  Our very first engagement campaign is likely going to be the first engagement campaign that goes before our launch series. The first engagement…

So, the formula that I use for the upsell. I want to give this to you. Because, I’ll tell you, there’s a lot of upsell formulas out there, some of them work better than mine. First: Why I Don’t Do Video Upsells If you’re doing the whole video thing, that I don’t do. And you…

There are a few different things that go into writing an interactive email campaign. An interactive email campaign is one in which when you’re communicating with your subscribers; you’re mimicking and offline relationship through the process of interacting with your subscribers. Creating Emotional Connection A good emotional campaign takes your emails from being one sided,…

We’ll cover a few ideas to keep cash flowing in your business – starting with packages. Packages of trainings can create a big windfall in your business. If you’re in the IM niche, private label rights, or resale rights package, works really, really well. They work well for other big niches, like weight loss, survival,…

There are several different types of emails you can use in your campaigns, and one is the question email. The question will be related to your niche. We’ve talked about this a couple of times, but I want you to understand how powerful this is. Let’s just say that you’re in the psychology niche and…

Okay, so I talked about low ticket products and why I chose the Warrior Forum. It’s just easier to break into. Over at JVZoo, affiliates kind of have to notice you. On the Warrior Forum they’re somewhere right there to promote it. Using My Own Pages One the things I wanted to share is why…

When should you share in your emails? Here’s what I think: my faith is important to me, and what I’ve discovered just in the course of teaching people what I know, because this is so important to me, it tends to come out from time to time. I make reference to it. I just made…

Do you remember the very first time that you did some slow dancing or the very first time that you did some line dancing or the very first time that you did some sort of organized dancing? I want you think about that in relation to success and failure: The very first time you had…

It’s crucial for an entrepreneur to know when to keep pushing on a project, business, vision… and when to change gears. One of the things that I’ve discovered about entrepreneurs (even in myself because obviously, I’m an entrepreneur): we come to a decision place and we ask, “Should I continue working on this? I’ve heard…

I believe that there is huge danger of something called complacency. There is a danger of complacency where you are getting the experience where you are never reevaluating. What happens is a month, a year or three months goes by and you are never looking back and reevaluating for success or failure. You never look…

Maybe when you first started online you were all gung ho, really excited about it, whatever. You’ve written 100 articles, you’ve created products, you’ve got 100 subscribers, you’ve answered a few emails. You do this for 90 days, you get done and you ask yourself, “Is this working?” “I’ve made a few sales, I’ve talked…

Entrepreneurs have to balance risk. Different people can risk it all in different ways. Let’s just say that you are starting with nothing in life financially. You can risk it all, you have nothing to lose. But, if you’re multimillionaire, you probably don’t want to risk it all but, you might be willing to set…

In either case, whether you’re looking for a niche, or a sub-niche. Looking for that best angle. Or, if, unfortunately, you’re in the place where, hey, I just want to make money, I’ve got 1 or 2 ideas of things I might be interested in. What I’m getting ready to share with you will give…

What is coaching? Why would you consider coaching? How do you know if coaching will work for your niche? These are critical questions to ask if you want to increase profits in your business and increase the amount of money you make per customer. How do You Know if Coaching Will Work? Before I tell…

One of the lies online is how easy it is to build a new business. People believe that. The read sales letters and even watch late-night infomercials about how many new niches, new opportunities there are. That data is made up for the purpose of the infomercials and the sales pages. This “data” is everywhere…

Let’s look at the root issue here. The root issue is, we need people that have needs, and we need people who are willing to spend money. The easiest way for us to look at this. In fact, I want to give you an offline example: I want you to imagine that you’re thinking about…

We’re going to cover how to create a complete information marketing funnel – and how to do it quickly. The biggest trap people fall into with an information business is not having products. That’s what will hurt you the most. It’s easy to rely on affiliate marketing. Then your business becomes centered around other people,…

This is the definition of an upsell in digital marketing: if someone purchases Product #1 from you, they have an opportunity to buy Product #2 on the download page, or the thank you page, or on a one-time offer page. That’s a great place to create some more revenue right now. However, I’m not fully…

Now, at this point you may be asking, do I know if they’re profitable? You don’t. You don’t. Not unless you’ve got a good friend in the business. It’s the same thing as the pizza business. If you walk in cold, to the pizza joint, and you ask to speak with the proprietor, and you…

You’re probably familiar with a pretty basic funnel formula: a 1 – 2 hour initial entry product, then a more elaborate online course (generally 6-10 hours or so). Or half of that, or part 1 for $497, with some payment options – there are different ways you could mix it up but that’s the general…

Here’s the thing you need to know about pricing: you can go higher, you can go lower. I have found in many niches certain price points work very, very, very well. In the past I found that if you started out with a product that had a price of much less than $100, you tended…

Many beginning information marketers come to me with this question: “How do you know which order to place the emails in your autoresponder sequence in? And how do you know when to tell those emails to go out? Why do you send certain content pieces at certain times?” Here’s my answer: What I do is…

Let’s talk about what access to you could look like. Giving personal access to your expertise can take many forms, and each of them greatly boosts the value of your online course or product. Here are some tips for adding you into the mix: You could offer unlimited email access. Please, don’t allow yourself to…

Not everybody is going to purchase your high-ticket upsell, at least not at first. How can you increase the number of people who take that higher-ticket offer? Let’s say that we use our automated campaign to market to these individuals for 3 days in a row, the $997 course, and we have a percentage of…

This is a question I received from a new entrepreneur, and I thought it might help you: Question: I want to create a product using teleseminars like you suggested. I guess I should just say, here’s a teleseminar series on XYZ situation, and here’s the cost. But I’m really new, I haven’t worked with a…

Product creation should be easy. Of course you’ve got to have the knowledge and do the work to create the product, but it’s not complicated. I’ve shared my process with you (Click here for my method for outlining each of your products). It’s still a little intimidating to make a product, however. Here are some…

Promising to solve your prospect’s problems is a powerful way to hook them, build trust, and share your class or product with them. But first, you have to know what they’re struggling with so you can create a solution (or position your solution) that meets their needs. I’ll tell you what I’ve done over the…

I’m assuming you’re going to write your own copy. You’re not going to outsource it – you’re going to write it yourself There are a couple of deep thoughts, big thought that I have on that particular concept: if when we’re copy writing, and remember copywriting can be: When we’re writing sales copy When we’re…

You want to help people – you’re in the business of helping people, right? I’m in the business of helping people. If anybody buys my book “Anybody Can Coach” I want their life to be changed. In fact, if they just read the introduction to the first chapter, their life is probably going to be…

The very 1st thing that you’re going to do is to create a master outline of all of your knowledge in your niche. A master outline of all of your knowledge in your niche. This may take you several hours to do, but this will be well worth your time for the rest of your…

One of the things that really drives me in my business is knowing that I’m held accountable for everything that I do. I value the relationship I have with my subscribers and clients. So I want everything I do to be the best. If I teach on something, I want it to be the very…

As you work online in any particular niche, you’re going to gain experience and as you gain this experience you should use it in your email credibility campaigns. No one starts off with a CD program or an article with rave reviews, they start with nothing to begin with! It’s important to just build from…

There are two additional elements that you need to have in your campaign. The first element is creating an expectation of worth. There are a few different ways that you can do this without selling your prospect. For example, let’s say that you want to create an expectation of a worth of $200 per hour.…

Let’s discuss a few things we can do to portray credibility to our subscribers. We want to brand ourselves as an expert, a qualified person. Number one is an audio or video recording of yourself teaching something at a high level. It could be anywhere from 10 minutes to 1 hour. The shorter it is;…

You’ve got a plan in mind – writing a daily email, a weekly blog post, a couple of guest articles for content marketing.  Plus you’ll share a little on social media, and you’ll devote each week to creating a product from your blueprint.  One problem – you’ve got another job.  Or you have to take…

You’ve discovered how to write an incredibly compelling sales letter in my last few posts (Click here to get my conversational copywriting method, or here for how to make a writing a sales letter easy ).  Here’s a question a reader sent in that I wanted to answer: [Question]: How would you integrate this sales…

Sometimes folks will come to me and they’ll say hey, I’m not really a good copy writer, and there’s a part of me that’s tempted to go out there and say, “Okay, what I would love for you to do is to go take somebody’s intense copy writing course.”  An I used to do that.…

How do you write content that grabs your reader’s attention? When I’m writing an article, or when I’m writing a blog post, or when I’m writing an email, I’m not thinking about a formula. I’m asking a question: “What’s the challenge?” Why is someone reading your article?  They have to have a reason.  What’s their…

It’s time to create your product.  I want you to create a recorded product or class first so you can just get it done. Start with your outline.  If you missed how to do that, go back to my ultra-simple product creation method.  This is going to serve as your master outline for all of…

So you’ve done everything right and you’ve been in business for a couple of years, or a few months, and you’ve got a few thousand subscribers. Now you’re making sales, but you’re thinking that there may be demand for something similar in your niche. You already have an email list, so you don’t need to…

Creating entry-level products is an important first step in building up your online business.  I recently covered how you can create multiple low-ticket products quickly – click here for my simple product creation method.  These products are versatile and help you set the stage to sell more. You’re probably also thinking about upsell products – an…

You don’t need an upsell the minute you start your online business.  However, once you’ve created a few entry-level products, it’s good to create a more complete online course for your upsell.  If you start out with a low-ticket entry level product,  I find that $497-$997 is a good multiple for that 2nd product. If…

First, you must know your market if you want to succeed in your niche. I believe many digital marketers do.  You’re either an expert already in your niche because you’ve been studying for a long time.  If you’re not, step #1 for you is to become a guru in your niche. How do you do…

Recorded products are excellent for low-ticket offers because you can create them quickly and they brand you effectively as an expert.  Here are several ways to help you get that low-ticket product recorded and selling. You can literally buy recording software for your computer if it doesn’t already come with some.  I’m not going to…

Still confused about what niche you should pick for your online business? That’s OK. You can do some initial research on topics of interest and narrow it down. Here’s how: Let’s say you have four main interests you’re considering – 4 choices. Run this test on all 4 choices. And then, choose the one that…

This method isn’t a shortcut, but it will tell you exactly what your customer really needs – and what she really wants to buy. You’re going to have to go where people are that are interested in that topic and, likely, fastest way to do it is to run advertising, and get people to become…

Hopefully you know your market. You know what topics they’re buying books on. You can figure out what YouTube how-to videos they’re watching, what podcast they’re listening to. If you can find out what people are watching videos on, can you find out what they’ll listen to and what they’ll read? And if you can…

What are some ways to determine what areas online people are interested in? One way would be to simply go online and go somewhere that there’s a lot of advertising. So, maybe, any of the news websites. A lot of the news websites have classified ads on them. You look at those classified ads, and…

There are two different starting points when you choose a niche. You may be looking for a niche or a sub-niche, or an angle in your niche, because you already have an interest in something. You have an interest, you know that that interest is something, well, it interests you. But, you don’t know what…

In order to get the experience ,you have to make decisions. Wrong or right, you have to make decisions even when you do not have enough information. You see, a lot of times people say, “I could not make a decision because I did not have all the information”. Let me ask you this, if…