Lessons: Videos and Articles

Imagine now that within the first two weeks we have 10% of our subscribers become buyers, so that’s 100 sales at $10.  We take in $1,000 on the front end, 1000 subscribers, we take in $1 per subscriber within the first two weeks.  If we are paying $2 per subscriber on average, even after two…

What has to happen to have the conversion in the first two weeks and be profitable?  Here are two extreme examples, one on the low end and one on the high end just so you can see that contrast. What we see with most marketing online, we see a product where we have a free…

Why do we want to convert quickly within a short amount of time?  This might seem obvious, however, most campaigns out there take a significant amount of time before a significant amount of sales occur.  The biggest single reason for wanting to convert quickly (quickly being about a two week period of time) is to…

By doing this, the campaign becomes more and more profitable.  The more profitable that the campaign becomes, the more traffic that you can send in and the more traffic you can buy.  Another way to say this is: if you can convert a subscriber to $10, you can afford to spend about $1 per subscriber. …

This is very difficult to do with just 10 subscribers and 3 sales.  It would be difficult to do if we had 100 subscribers and 3 sales.  The easier scenario would be if we have 1,000 subscribers and 30 sales.  And even easier to do if we had 10,000 subscribers and 300 sales. We will…

Remember, to make a campaign work we need to do a couple of things – the first is to build relationship.  The second is: B. Generate Volume One more piece is that you need volume.  If you have 10 subscribers on your campaign and 2 of them buy from you, that doesn’t mean you have…

A campaign has to work.  It must do what we want it to do.  What do we want a campaign to do?  We want a campaign to do primarily two things: A: Build Relationship The first thing we want it to do is build relationship.  If we build relationship, we’ll make sales, we’ll make sales…

I feel like I’m just adding a layer on top of what we’ve talked about throughout the book. We’re now adding in the personal element to this. When we complete a campaign, it has to flow from beginning to end. It has to flow. Andre Chaperon taught this in his Autoresponder Mastery course: Plan your…

I think that’s one of the reasons that you can take an expert copywriter and he’ll make something convert at low ticket. We’re talking low ticket, throw away sales. You’re taking an expert copywriter that sells $37 products, or a $97 package, but they cannot make $1000 package convert. I believe the reason for that…

Earlier I taught you how to write an effective interactive email campaign. I taught you and told you to do this and do that, etc., etc. And I gave you my emails for a couple of different current campaign formats. I say current because it’s always under evolution. In fact, I’m constantly doing evolution to…

Getting Prospects to Convert as Quickly as Possible  

How to Respond When Prospects Email You  

Why You Want To Start Conversation with Subscribers  

Getting Your Subscriber to Communicate With You  

Creating the Sales Letter for Your Credibility Product  

Building an Expectation of Worth  

How to Sell High-Ticket Products Via Email  

Building Credibility on the Web  

A campaign has to work. It must do what we want it to do. What do we want a campaign to do? We want a campaign to do primarily two things: A: Build Relationship The first thing we want it to do is build relationship. If we build relationship, we’ll make sales, we’ll make sales…

I feel like I’m just adding a layer on top of what we’ve talked about throughout the book. We’re now adding in the personal element to this. When we complete a campaign, it has to flow from beginning to end. It has to flow. Andre Chaperon taught this in his Autoresponder Mastery course: Plan your…

I think that’s one of the reasons that you can take an expert copywriter and he’ll make something convert at low ticket. We’re talking low ticket, throw away sales. You’re taking an expert copywriter that sells $37 products, or a $97 package, but they cannot make $1000 package convert. I believe the reason for that…

In other posts I’ve taught you how to build an effective email campaign. I taught you and told you to do this and do that, etc., etc. And I gave you my emails for a couple of different current campaign formats. I say current because it’s always under evolution. In fact, I’m constantly doing evolution…

Please listen to this today: Make Your Dream a Reality I want to see you get your dreams accomplished! Sean

Those who have the greatest online authority earn it by publishing content of such a high-quality that no one can touch them. They learned how to do it with practice, but they didn’t start out just like everyone else.  You need to understand this key:  they began with an entirely different attitude from everyone else.…

Do not miss reading 7 Triggers to Yes by Russell Granger. Let’s go over the seven triggers, because when you read the seven triggers you’re going to say to yourself, “of course.” After you say this, I want you to ask yourself if you’re using these elements in your email or copy. Most of the…

Not every message you receive is spam. You probably want to keep about 20% of it. It could be less than that, but all you need to do is sign up for a few free items now and again, and suddenly your inbox is filled with messages that you want to read later. What should…

Baby Steps Let’s say that you’re in the pregnancy niche and you help people in their first month of pregnancy. If someone does not go with you this time, when would they come back to you for a first month pregnancy coaching? The next time they get pregnant. Even if they like you, if they…

You probably get more email messages than you want. In fact, you could probably live without most of them. But there may be times when you actually want to attract messages. That’s because you want to save yourself the time required to research a topic. Let’s say that you want to write five articles every…

There are 7 triggers that build strong relationships and help you create trust in all relationships – including with your email subscribers. These are too crucial to leave out, and today we’re going to cover the final 5 triggers. We covered the first of the 7 triggers for powerful email campaigns in 7 Powerful Triggers…

Free products are essential to any IM business. For one thing, people expect to get them. There is so much free information on the Web that if you don’t offer something beyond what they can discover with a cursory search, then your visitors will simply go elsewhere. But there is another reason why you must…

There was a time when many of us checked our inboxes to see if anyone knew we had an email address. Once we knew they did, then we checked it every five minutes to see if any of them loved us enough to send a message. Nowadays, 80% of what we receive is filled with…

If you’re going to build an email list, then you’re also going to have to create a free product that is worth having. It has to be something that people want so badly that they won’t hesitate for even a moment to give you their email address. And if you use a double opt-in, and…

As every Internet marketer will tell you, it’s essential that you have a free product to give away to subscribers. It’s important because they expect you to do it, and also because it gives them an opportunity to see if the value that you’ve put into it is sufficient to make them want any more…

What I have noticed over time is that if someone does not make the first purchase right away they generally don’t make a purchase for a while. What I’m about to share is interesting, but I have never tracked the stats on this to prove this conclusively across the board. What I’m getting ready to…

Lead magnets are an indispensable part of your business. They are something that Web surfers have come to expect: their email address for your lead magnet – your free product. The purpose, of course, is to persuade people to part with their email addresses. It’s a process commonly referred to as list building. But there’s…

Now I’m going to give you some ideas on how to build trust and develop a relationship with an email campaign over a 14 to 21 day period of time. This email campaign is designed to build a relationship and sell your coaching campaign or another product over the first 14 days of your funnel.…

Although everyone does it, free products are still essential to getting people to join your list. They simply won’t do it now solely on the basis that what they might receive from you will be valuable. You have to give it to them to prove that it is, otherwise they have no reason to believe…

Before we get into some of the elements that belong to an email, we need to understand psychologically how and why this works. How do people gain trust in you online? People will begin to trust you online the same way that they’ll begin to trust you off-line. The same elements that go into building…

After free content in the wider Web, lead magnets are the next step to getting people onto your list. It’s a milestone when you can get prospects interested enough in you to visit your site. It means that you’ve struck a chord with them, and now they want to learn more about you. Of course,…

I’m going to teach using an email campaign specifically to nurture leads and build relationships so that your selling system is more powerful and productive. Let’s get right into this. There are two components, but before I get into these two components, let’s talk a little bit about an email campaign. Remember, we’re talking about…

While it’s important to create lead magnets that people can’t live without and in a form that will be easy for them to obtain the promised benefit as quickly as possible, it’s equally important that you learn how to create them efficiently. This is especially true if you’re a solopreneur. You may have honed the…

Okay, I want to give you two more secrets that were critical to the total dollar number. And, I’m going to talk about why I’m not using those secrets any more. Okay, before I get into these two secrets. The first thing is, there’s this idea of doing whatever it takes to get the buyers.…

Articles are the bedrock of your content marketing strategy. If you are going to enlarge the size of your Web footprint, then you must start here. That’s because so many other things can be developed from them as a result. Most guidance on how to write articles tells you to start from the beginning: decide…

Engagement emails are powerful pieces to add to your email campaign because they get your subscribers to interact with you, and that builds trust and creates a bond. One of the engagement emails that I absolutely love is the homework email. A homework email will take this to the next level. Because not only does…

Article marketing is still one of the most effective ways to promote your online business. It allows you to communicate a central idea logically in just a few words that can be read in not many minutes, and simultaneously teach one topic, idea or concept – something that the average person can understand and apply…

When someone joins your list, they get all of our emails. They get our download email, a credibility content email, then a PDF download email that shows people how strong we are in our niche. Then on the fourth day we could send out a homework assignment, then a deep question, then a follow-up question.…

The most important question to ask yourself when you create any content is who it’s for. Who is your audience? What do they hope to learn? What are they expecting you to say? What promise have you made in the title? And more than anything, what do you expect them to do as a result…

Now that I have taught you the psychology of how to do these emails, let’s discuss how we can run these in a sequence. Let’s brainstorm some patterns. Let’s say that we start our sequence out with a statement and a question, the next email could be another question, then a follow-up question, followed by…

The most valuable products that Internet markets can create are those that enable their customers to solve a particular problem. The more unpleasant the problem, the more that they’ll want a solution. Your job, therefore, is to give them exactly what they need. You may have to ““dress it up” in the form of what…

What about launch e-mails? Here’s what I do, I have a special launch e-mail that I use, and I’m going to tell you what that e-mail looks like. It works really, really well for me. I believe I learned this, I believe Jason Parker taught me to do this, a LONG time ago. And, I…