membershiplessons

Clearly Defined Need

Today I’m going to teach you how to bridge the gap between the pain of your prospects and the solution that you offer. Let’s just start with a marketing premise.  What’s our marketing premise? We’re in business to help people with something.  We’re in business to help people with whatever their challenges are… …whatever their…

What are some things that we can do with this useful information? We can use these problems and pain points in our emails. We can use those pain points in our sales letters. We can use those pain points to know what products to create. We even can use those pain points to determine what…

Sometimes people ask me “How much information should I give away in a free download?” My response is, as much as you want to. You don’t need to hold anything back in the free download. Here’s the thing, if you only know 45 minutes’ worth of information in your niche, you probably haven’t earned the…

Today I’m going to dig into the importance of emotional connection all the way through your marketing process. Why is emotional connection important through your marketing process? And what is emotional connection? Humans are emotional creatures. We interact with other humans in a community environment and in an emotional fashion. We are most persuaded by…

Let’s say someone views a landing page, then our opt-in page (if it’s different than their initial landing page), and then they view the thank-you page immediately after. They view an immediate offer. And then they read 10 emails over the next 10 days. They read 3 different offers from you. They read various content…

In today’s world we have what I call advanced level searchers online.  People know what they’re looking for, and they’re typing in exactly what they’re looking for because they know that the search engines will give them the best results if they type in exactly what they’re searching for.  So if someone types into the…

Let’s switch to the swimming topic. Here are some example questions to ask: Are you and adult, and you’re tired of not being able to swim. You’re tired of going to the beach and being afraid to drown? Does it scare you? Would you really like to be able to go to the beach and…

Let’s dig a little bit into the flow getting into the pain, challenges, and problems that your prospects are dealing with and discuss this how it’s going to flow all the way through your campaign. One of the things that I’ve taught you is how you’re going to move individuals from the pain they’re experiencing…

Yes, you may be able to generate a thousand visitors a month by targeting generic keywords. You generate fifty subscribers from those individuals, and get 1 sale. Or, you can be extremely targeted, get 50 visitors, 30 subscribers, and 12 sales. That may be a bit of an exaggeration on the sales side, and it…

Does that mean that all of your articles have to be on one tiny, tiny, targeted niche topic within your problem set? No. What it does mean is that the more every article, or every piece of content that you create, diverges from your primary pain points, the less effective it will be at generating…

Take Your Email Campaign to the Next Level  

Alot of times I get the question or the concern: people are unsubscribing, does that mean I am mailing too much? Or does it mean that they don’t like me? Or they tell me their feelings are hurt that people are unsubscribing, and it makes them want to quit the business. So first off: if…

You may be asking “What if my auto-responder service can’t do this kind of tracking?  Or, what if I just don’t really want do it through my auto-responder service because it’s complicated?” Here’s a couple of different things you can do. One thing that you can do is that you can go get a tracking…

I want to take this one level further. I want you to imagine that you’re doing this.  You’re getting 100 subscribers. Let’s say that you do get to 16 sales per 100 subscribers. These are $100 sales each, and you’re generating $1600 for every 100 subscribers within the 20 days. Would that allow you to…

You’re going to analyze your emails for conversions: Find the emails that are converting at 30%. That are converting at 20%. That are even converting at 10%. And you come up with 20 emails that are each getting 15 clicks on average for 100 subscribers. That means you’re going to get 300 visits across 100…

It is my belief that approximately 60% to 80% of your first-time sales should occur within the 1st 20 days. You shouldn’t have to wait if you have an entry-level training. If all you sell is high-end consulting, yeah, that may take 3 to 6 months. You may need an incubation period. But if you…

Now I want us to now imagine that we could get some people to view the sales page twice. If someone views it twice, they have twice the opportunity to purchase. Now, instead of having 100 views to our sales page, we can have 150 views to our sales page. If we have 150 views…

I’m going to teach you my system for optimizing an email campaign for sales. Normally when we talk about optimizing for sales, we talk about optimizing a sales page. We talk about this idea that we’re going to start with a sales page that converts at 3% and we’re going to optimize. We’re going to…

How You Can Get Your Subscribers Thinking About You  

Now what I want to do is just take this then to the next level. You might be thinking, “well, I put the first 100 subscribers through here, am I going to get this kind of revenue?” Of course not. Why? Because, emails have not been optimized yet.  You’re going to have some emails in…

Now I’m going to take this model one step further. Let’s say we have 100 subscribers.  They’re going to get 45 emails over the course of their first 30 days on the list.  There are 4500 emails that are going to go out over the course of next 30 days.  Out to those 100 subscribers,…

There’s a lot of different ways we can do the next step.  We can set up tracking software, to be able to track the visitors as they’re coming through.  We can set up tracking software so that we can look at conversion rates for each specific sales page.  We can look at conversion rates and…

Then on top of that we have to lay on sales pages.  There are a number of different ways to do sales pages.  People can either can either learn how to write their own (there’s a number of marketers out there that teach that, I’ve even got a simple training for doing that) or, people…

What do we need to run an advanced program?  What can we sell for $297?  What I like to see is a 10 hour MP3 or video series.  I believe that every single information marketer that has any business selling courses in what they know should be able to teach for 10 hours on their…

Now I want to imagine that creating these things is really easy.  Because with the coaching program, all you have to do is show up 1 time a week for 1 hour and teach everybody that shows up.  I mean, really, that’s all that has to be done for coaching.  Coaching doesn’t even have to…

Sometimes I do things in my business that I don’t even realize that I’m doing.  If I don’t realize I’m doing it, it’s very difficult to teach it.  I don’t even know I’m doing it.  One of the things that I think is very clear in my business is the funnel process.  But it’s something…