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Free products are essential to any IM business. For one thing, people expect to get them. There is so much free information on the Web that if you don’t offer something beyond what they can discover with a cursory search, then your visitors will simply go elsewhere. But there is another reason why you must…

There was a time when many of us checked our inboxes to see if anyone knew we had an email address. Once we knew they did, then we checked it every five minutes to see if any of them loved us enough to send a message. Nowadays, 80% of what we receive is filled with…

If you’re going to build an email list, then you’re also going to have to create a free product that is worth having. It has to be something that people want so badly that they won’t hesitate for even a moment to give you their email address. And if you use a double opt-in, and…

As every Internet marketer will tell you, it’s essential that you have a free product to give away to subscribers. It’s important because they expect you to do it, and also because it gives them an opportunity to see if the value that you’ve put into it is sufficient to make them want any more…

What I have noticed over time is that if someone does not make the first purchase right away they generally don’t make a purchase for a while. What I’m about to share is interesting, but I have never tracked the stats on this to prove this conclusively across the board. What I’m getting ready to…

Lead magnets are an indispensable part of your business. They are something that Web surfers have come to expect: their email address for your lead magnet – your free product. The purpose, of course, is to persuade people to part with their email addresses. It’s a process commonly referred to as list building. But there’s…

Now I’m going to give you some ideas on how to build trust and develop a relationship with an email campaign over a 14 to 21 day period of time. This email campaign is designed to build a relationship and sell your coaching campaign or another product over the first 14 days of your funnel.…

Although everyone does it, free products are still essential to getting people to join your list. They simply won’t do it now solely on the basis that what they might receive from you will be valuable. You have to give it to them to prove that it is, otherwise they have no reason to believe…

Before we get into some of the elements that belong to an email, we need to understand psychologically how and why this works. How do people gain trust in you online? People will begin to trust you online the same way that they’ll begin to trust you off-line. The same elements that go into building…

After free content in the wider Web, lead magnets are the next step to getting people onto your list. It’s a milestone when you can get prospects interested enough in you to visit your site. It means that you’ve struck a chord with them, and now they want to learn more about you. Of course,…

I’m going to teach using an email campaign specifically to nurture leads and build relationships so that your selling system is more powerful and productive. Let’s get right into this. There are two components, but before I get into these two components, let’s talk a little bit about an email campaign. Remember, we’re talking about…

While it’s important to create lead magnets that people can’t live without and in a form that will be easy for them to obtain the promised benefit as quickly as possible, it’s equally important that you learn how to create them efficiently. This is especially true if you’re a solopreneur. You may have honed the…

Okay, I want to give you two more secrets that were critical to the total dollar number. And, I’m going to talk about why I’m not using those secrets any more. Okay, before I get into these two secrets. The first thing is, there’s this idea of doing whatever it takes to get the buyers.…

Articles are the bedrock of your content marketing strategy. If you are going to enlarge the size of your Web footprint, then you must start here. That’s because so many other things can be developed from them as a result. Most guidance on how to write articles tells you to start from the beginning: decide…

Engagement emails are powerful pieces to add to your email campaign because they get your subscribers to interact with you, and that builds trust and creates a bond. One of the engagement emails that I absolutely love is the homework email. A homework email will take this to the next level. Because not only does…

Article marketing is still one of the most effective ways to promote your online business. It allows you to communicate a central idea logically in just a few words that can be read in not many minutes, and simultaneously teach one topic, idea or concept – something that the average person can understand and apply…

When someone joins your list, they get all of our emails. They get our download email, a credibility content email, then a PDF download email that shows people how strong we are in our niche. Then on the fourth day we could send out a homework assignment, then a deep question, then a follow-up question.…

The most important question to ask yourself when you create any content is who it’s for. Who is your audience? What do they hope to learn? What are they expecting you to say? What promise have you made in the title? And more than anything, what do you expect them to do as a result…

Now that I have taught you the psychology of how to do these emails, let’s discuss how we can run these in a sequence. Let’s brainstorm some patterns. Let’s say that we start our sequence out with a statement and a question, the next email could be another question, then a follow-up question, followed by…

The most valuable products that Internet markets can create are those that enable their customers to solve a particular problem. The more unpleasant the problem, the more that they’ll want a solution. Your job, therefore, is to give them exactly what they need. You may have to ““dress it up” in the form of what…

What about launch e-mails? Here’s what I do, I have a special launch e-mail that I use, and I’m going to tell you what that e-mail looks like. It works really, really well for me. I believe I learned this, I believe Jason Parker taught me to do this, a LONG time ago. And, I…

If you look at the very beginning, because this is where our focus is, the first 14 to 21 days, this is where the bulk of our sales is come in initially.  Our very first engagement campaign is likely going to be the first engagement campaign that goes before our launch series. The first engagement…

So, the formula that I use for the upsell. I want to give this to you. Because, I’ll tell you, there’s a lot of upsell formulas out there, some of them work better than mine. First: Why I Don’t Do Video Upsells If you’re doing the whole video thing, that I don’t do. And you…

There are a few different things that go into writing an interactive email campaign. An interactive email campaign is one in which when you’re communicating with your subscribers; you’re mimicking and offline relationship through the process of interacting with your subscribers. Creating Emotional Connection A good emotional campaign takes your emails from being one sided,…

We’ll cover a few ideas to keep cash flowing in your business – starting with packages. Packages of trainings can create a big windfall in your business. If you’re in the IM niche, private label rights, or resale rights package, works really, really well. They work well for other big niches, like weight loss, survival,…

There are several different types of emails you can use in your campaigns, and one is the question email. The question will be related to your niche. We’ve talked about this a couple of times, but I want you to understand how powerful this is. Let’s just say that you’re in the psychology niche and…

Okay, so I talked about low ticket products and why I chose the Warrior Forum. It’s just easier to break into. Over at JVZoo, affiliates kind of have to notice you. On the Warrior Forum they’re somewhere right there to promote it. Using My Own Pages One the things I wanted to share is why…

When should you share in your emails? Here’s what I think: my faith is important to me, and what I’ve discovered just in the course of teaching people what I know, because this is so important to me, it tends to come out from time to time. I make reference to it. I just made…

Do you remember the very first time that you did some slow dancing or the very first time that you did some line dancing or the very first time that you did some sort of organized dancing? I want you think about that in relation to success and failure: The very first time you had…

It’s crucial for an entrepreneur to know when to keep pushing on a project, business, vision… and when to change gears. One of the things that I’ve discovered about entrepreneurs (even in myself because obviously, I’m an entrepreneur): we come to a decision place and we ask, “Should I continue working on this? I’ve heard…

I believe that there is huge danger of something called complacency. There is a danger of complacency where you are getting the experience where you are never reevaluating. What happens is a month, a year or three months goes by and you are never looking back and reevaluating for success or failure. You never look…

Maybe when you first started online you were all gung ho, really excited about it, whatever. You’ve written 100 articles, you’ve created products, you’ve got 100 subscribers, you’ve answered a few emails. You do this for 90 days, you get done and you ask yourself, “Is this working?” “I’ve made a few sales, I’ve talked…

Entrepreneurs have to balance risk. Different people can risk it all in different ways. Let’s just say that you are starting with nothing in life financially. You can risk it all, you have nothing to lose. But, if you’re multimillionaire, you probably don’t want to risk it all but, you might be willing to set…

In either case, whether you’re looking for a niche, or a sub-niche. Looking for that best angle. Or, if, unfortunately, you’re in the place where, hey, I just want to make money, I’ve got 1 or 2 ideas of things I might be interested in. What I’m getting ready to share with you will give…

What is coaching? Why would you consider coaching? How do you know if coaching will work for your niche? These are critical questions to ask if you want to increase profits in your business and increase the amount of money you make per customer. How do You Know if Coaching Will Work? Before I tell…

One of the lies online is how easy it is to build a new business. People believe that. The read sales letters and even watch late-night infomercials about how many new niches, new opportunities there are. That data is made up for the purpose of the infomercials and the sales pages. This “data” is everywhere…

Let’s look at the root issue here. The root issue is, we need people that have needs, and we need people who are willing to spend money. The easiest way for us to look at this. In fact, I want to give you an offline example: I want you to imagine that you’re thinking about…

We’re going to cover how to create a complete information marketing funnel – and how to do it quickly. The biggest trap people fall into with an information business is not having products. That’s what will hurt you the most. It’s easy to rely on affiliate marketing. Then your business becomes centered around other people,…

This is the definition of an upsell in digital marketing: if someone purchases Product #1 from you, they have an opportunity to buy Product #2 on the download page, or the thank you page, or on a one-time offer page. That’s a great place to create some more revenue right now. However, I’m not fully…

Now, at this point you may be asking, do I know if they’re profitable? You don’t. You don’t. Not unless you’ve got a good friend in the business. It’s the same thing as the pizza business. If you walk in cold, to the pizza joint, and you ask to speak with the proprietor, and you…

You’re probably familiar with a pretty basic funnel formula: a 1 – 2 hour initial entry product, then a more elaborate online course (generally 6-10 hours or so). Or half of that, or part 1 for $497, with some payment options – there are different ways you could mix it up but that’s the general…

Here’s the thing you need to know about pricing: you can go higher, you can go lower. I have found in many niches certain price points work very, very, very well. In the past I found that if you started out with a product that had a price of much less than $100, you tended…

Many beginning information marketers come to me with this question: “How do you know which order to place the emails in your autoresponder sequence in? And how do you know when to tell those emails to go out? Why do you send certain content pieces at certain times?” Here’s my answer: What I do is…

Let’s talk about what access to you could look like. Giving personal access to your expertise can take many forms, and each of them greatly boosts the value of your online course or product. Here are some tips for adding you into the mix: You could offer unlimited email access. Please, don’t allow yourself to…

Not everybody is going to purchase your high-ticket upsell, at least not at first. How can you increase the number of people who take that higher-ticket offer? Let’s say that we use our automated campaign to market to these individuals for 3 days in a row, the $997 course, and we have a percentage of…

This is a question I received from a new entrepreneur, and I thought it might help you: Question: I want to create a product using teleseminars like you suggested. I guess I should just say, here’s a teleseminar series on XYZ situation, and here’s the cost. But I’m really new, I haven’t worked with a…

Product creation should be easy. Of course you’ve got to have the knowledge and do the work to create the product, but it’s not complicated. I’ve shared my process with you (Click here for my method for outlining each of your products). It’s still a little intimidating to make a product, however. Here are some…

Promising to solve your prospect’s problems is a powerful way to hook them, build trust, and share your class or product with them. But first, you have to know what they’re struggling with so you can create a solution (or position your solution) that meets their needs. I’ll tell you what I’ve done over the…

I’m assuming you’re going to write your own copy. You’re not going to outsource it – you’re going to write it yourself There are a couple of deep thoughts, big thought that I have on that particular concept: if when we’re copy writing, and remember copywriting can be: When we’re writing sales copy When we’re…

You want to help people – you’re in the business of helping people, right? I’m in the business of helping people. If anybody buys my book “Anybody Can Coach” I want their life to be changed. In fact, if they just read the introduction to the first chapter, their life is probably going to be…