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Let’s dig a little bit into the flow getting into the pain, challenges, and problems that your prospects are dealing with and discuss this how it’s going to flow all the way through your campaign. One of the things that I’ve taught you is how you’re going to move individuals from the pain they’re experiencing…

Yes, you may be able to generate a thousand visitors a month by targeting generic keywords. You generate fifty subscribers from those individuals, and get 1 sale. Or, you can be extremely targeted, get 50 visitors, 30 subscribers, and 12 sales. That may be a bit of an exaggeration on the sales side, and it…

Does that mean that all of your articles have to be on one tiny, tiny, targeted niche topic within your problem set? No. What it does mean is that the more every article, or every piece of content that you create, diverges from your primary pain points, the less effective it will be at generating…

Take Your Email Campaign to the Next Level  

Alot of times I get the question or the concern: people are unsubscribing, does that mean I am mailing too much? Or does it mean that they don’t like me? Or they tell me their feelings are hurt that people are unsubscribing, and it makes them want to quit the business. So first off: if…

You may be asking “What if my auto-responder service can’t do this kind of tracking?  Or, what if I just don’t really want do it through my auto-responder service because it’s complicated?” Here’s a couple of different things you can do. One thing that you can do is that you can go get a tracking…

I want to take this one level further. I want you to imagine that you’re doing this.  You’re getting 100 subscribers. Let’s say that you do get to 16 sales per 100 subscribers. These are $100 sales each, and you’re generating $1600 for every 100 subscribers within the 20 days. Would that allow you to…

You’re going to analyze your emails for conversions: Find the emails that are converting at 30%. That are converting at 20%. That are even converting at 10%. And you come up with 20 emails that are each getting 15 clicks on average for 100 subscribers. That means you’re going to get 300 visits across 100…

It is my belief that approximately 60% to 80% of your first-time sales should occur within the 1st 20 days. You shouldn’t have to wait if you have an entry-level training. If all you sell is high-end consulting, yeah, that may take 3 to 6 months. You may need an incubation period. But if you…

Now I want us to now imagine that we could get some people to view the sales page twice. If someone views it twice, they have twice the opportunity to purchase. Now, instead of having 100 views to our sales page, we can have 150 views to our sales page. If we have 150 views…

I’m going to teach you my system for optimizing an email campaign for sales. Normally when we talk about optimizing for sales, we talk about optimizing a sales page. We talk about this idea that we’re going to start with a sales page that converts at 3% and we’re going to optimize. We’re going to…

How You Can Get Your Subscribers Thinking About You  

Now what I want to do is just take this then to the next level. You might be thinking, “well, I put the first 100 subscribers through here, am I going to get this kind of revenue?” Of course not. Why? Because, emails have not been optimized yet.  You’re going to have some emails in…

Now I’m going to take this model one step further. Let’s say we have 100 subscribers.  They’re going to get 45 emails over the course of their first 30 days on the list.  There are 4500 emails that are going to go out over the course of next 30 days.  Out to those 100 subscribers,…

There’s a lot of different ways we can do the next step.  We can set up tracking software, to be able to track the visitors as they’re coming through.  We can set up tracking software so that we can look at conversion rates for each specific sales page.  We can look at conversion rates and…

Then on top of that we have to lay on sales pages.  There are a number of different ways to do sales pages.  People can either can either learn how to write their own (there’s a number of marketers out there that teach that, I’ve even got a simple training for doing that) or, people…

What do we need to run an advanced program?  What can we sell for $297?  What I like to see is a 10 hour MP3 or video series.  I believe that every single information marketer that has any business selling courses in what they know should be able to teach for 10 hours on their…

Now I want to imagine that creating these things is really easy.  Because with the coaching program, all you have to do is show up 1 time a week for 1 hour and teach everybody that shows up.  I mean, really, that’s all that has to be done for coaching.  Coaching doesn’t even have to…

Sometimes I do things in my business that I don’t even realize that I’m doing.  If I don’t realize I’m doing it, it’s very difficult to teach it.  I don’t even know I’m doing it.  One of the things that I think is very clear in my business is the funnel process.  But it’s something…

Let’s talk about something that’s critical to the implementation of your blueprint. If you really use this blueprint process, if you write it out… …in fact if you use the sample blueprint I gave you just as a sample, you’ll have a fully operational business 1 year from now almost without fail. In fact, if…

Let’s say that I wake up today and I have a brainstorm that I want to create a new website.  And in 90 days I want that website to have 90 articles on it.  I want it to have 2 products to sell.  And I want it to have a coaching program.  I can create…

Let’s look at our 12-month blueprint now. We have 5 tracks: We have a product track A coaching track 30 minute daily content track Daily email track And a subscriber track When you wake up every single morning, you just go down this track. Ask yourself: What do I need to do for product creation…

Without getting into 10 hours’ worth of training, which is normally what it takes to teach folks how to do this whole thing of making subscribers happen, the first step is you create some kind of really enticing give-away that you can exchange for people’s name and email so that you can mail them.  That’s…

So if you’re drawing this out, you have 2 tracks.  You have a sheet of paper with 2 tracks.  Left hand side of the paper you have the numbers 1, 2, 3, 4, 5 drawn out.  The first track says products.  1 every other month. The way that this works is, for example on this…

Rinse and repeat, rinse and repeat, rinse and repeat. You do it again, and again, and again, and again. Work on that first track of your blueprint. If you have 1 track, you could spend 1 hour per day on the first track. Spend 1 hour per day on the product creation track. That’s the…

Now for this track, we’re going to break this track down into segments. The 1st segment is going to be the 1st product. So what are the steps necessary for the 1st product? Now I’m going to just give you a quick review of what these steps are, but this is not for the purpose…

I want us to look at what it is going to take to be at $10k a month. You may need 5 products that you sell for $97 to $497 each.  One coaching program of payments of $97 to $197 per month.  30 minutes of daily content.  1 daily email.  And some number of subscribers.…

For the sample blueprint I’m teaching you today, I’m just going to use industry average numbers.  I’ve discovered these tend to work pretty well.  I’m going to build a $10k a month blueprint.  I’m going to build it assuming you follow the model that I teach you.  My full model… My full model includes having…

One of the questions that comes when people try to build their blueprint (if they’re starting from scratch) is that they don’t know what it takes to make a particular amount of money. How many products does it take? In fact, that’s a very difficult question to answer. Because, if you do a good job…

I’m going to give you the ideal formula for your 1-year blueprint. You can break this down into 3-month blueprint, 6-month blueprint, whatever ultimately works for you.  This is going to be the formula for a 1-year blueprint.  I’m going to build this blueprint based on starting from zero.  Then I’ll make some adjustments for…

I’m going to show you how to create a 1-year blueprint.  One year really feels like a long time doesn’t it? There’s just so much hype out there about how you can build your entire business in 24 hours or 48 hours. A year really feels like a long time.  It really does.  But let…

I’m going to teach you how to create a personal blueprint – and how to follow it. A blueprint is critical to your business. A blueprint is crucial. A blueprint gives you something that you can wake up to every single morning… …You simply pull out that blueprint, you look at what’s on the blueprint,…

Crafting an Engagement Email  

A Engagement Email Sequence  

The “Homework Email”  

The “Question Only” Engagement Email  

How To Stay Healthy When You Are Older Teacher: You see, if you are a how to stay healthy when you are older coach and you teach how to stay healthy when you are older . . .what if you did this: Each day, do a 5 minute video of some technique and how to…

Youtube Video Teacher: You see, if you are a youtube video coach and you teach youtube video . . .what if you did this: Each day, do a 5 minute video of some technique and how to do it and post it on youtube and embed it on your site, and send it to your…

Scrapbooking Teacher: You see, if you are a scrapbooking coach and you teach scrapbooking . . .what if you did this: Each day, do a 5 minute video of some technique and how to do it and post it on youtube and embed it on your site, and send it to your list and post…

There’s a fallacy floating around in the im space that says you have to be a “marketer” and learn to “market” and “sell” and “write copy” But what if there’s a better way . . . . just act like who you are You see, if you are a karate coach and you teach karate…

Crafting an Engaging Introductory Email  

Including Social Proof In Your Sales Letter  

Putting Costs and Guarantees in Your Sales Letter  

What to Include in Your Sales Letter  

The next thing in your plan is to decide what topics that you will discuss on your blog.  There are a number of ways to do this as well.  You could just spend a few hours just dumping ideas out of your brain.  If you’re like me it’s going to take more than a day,…

Which platform, or outpost, aside from your blog should you choose? That really depends on the medium you plan to use on your blog. If the content on your blog will be primarily text, choose a text based platform, like an article directory. If your content will be video primarily, then choose a video source.…

Now that we’ve looked at the structure of your content marketing strategy, we need to think about how to implement it. There’s more to it than just creating a bunch of content and spreading it all over the web and having it all directed to your blog.  You have to create a schedule, but you…

The next thing that we have to think about is the theme of your content.  The best way that I can think of to help you see how important this is, is to show you how some people do this successfully and how others don’t.  A good place to see this in action is found…