Bruce Hoag
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I didn’t sign up.
The disconnect for me is that the offer doesn’t match the domain name.
The domain name tells me that what you offer is about affiliate sales.
The freebie doesn’t mention it.
So I’m not sure if I’m getting a blueprint for how to make affiliate sales, or do something else online.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Couple things, Dana.
First, when you think of something, make a note and put it in your note-box where you keep all your ideas and things that you know you have to get to.
Then get back to the task at hand.
When you finish it, then look into your note-box and decide what the next thing is that you should work on; that is, if you don’t know.
Second thing – I ask this a lot: When was the last time you had a vacation of 9 days or more.
A vacation means no business email, no business phone calls, no business networking, no business commenting. Nothing.
Just vacation.
You see, when you find it difficult to concentrate, sometimes that’s an indication that you just need to recharge your batteries.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I may be showing my ignorance here, but why do you need either one?
Why not just create the lessons and upload them into your shopping cart or directly onto your server?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
And for those of you who don’t understand the “bleeding neck” metaphor, it’s something that John Paul Mendocha talks about with Perry Marshall.
If you’ve ever been to the ER, then you’ve probably noticed that the doctor didn’t see you in the order that you arrived.
That’s because they use a system called a triage.
A triage – the “tri” makes me think that it’s three categories – is a means for identifying who needs to see a doctor right now, who can wait for a little while without dying, and who is annoyed because their pizza was delivered cold.
If you’re neck is bleeding, it probably means that your carotid artery needs some attention.
Those are the people you want to help.
They’re the ones who are desperate. 😉
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Wow.
Thanks for sharing these details.
It helps all of us to understand what it takes to create something that changes lives.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Thinking autonomously is not a habit that I’ve used for a long time.
I had it when I was writing a book and working on the PhD, but now I only do my deepest thinking when someone asks me a question.
The better the question; the deeper the thoughts. 😉
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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It really depends on whether or not your newsletter contains more value than your emails.
It should.
Most people don’t have the time to read a newsletter length email every day.
Besides, you can deal with a topic at a much deeper level in a newsletter.
And people are more likely to read it because it’s less frequent; unlike an email which may arrive daily.
So in a way, it’s the wrong question.
The right question is why do you send emails, and how would a newsletter deliver more or better value?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Yvonne, you need to complete your PreneurPal profile.
When I click on it, I can’t learn anything about you.
Even your website address is missing.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Nice to meet you, Madhushan.
Amazing to learn that in a country that has 17% of the world’s population, no one has a last name.
Must be hard to keep everyone straight. LOL
We’ll all be interested to hear about your experiences on Fiverr.
Most of us will have used someone there.
My logo was designed by someone who worked for them.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Is this your core business, Bob?
Is this the business you’re trying to build?
If not, then why are you letting yourself get distracted by it?
You have to stay focused on your main goal.
I appreciate that you want to help others, but it can’t be at the expense of keeping you from making progress.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I’ve struggled with the “T” as well.
In fact, I don’t use it.
I’ve learned that I’m not a very good judge of how long things take.
Tasks typically take me a lot longer to do, and I have no control over the results.
SMART assumes that you do.
It’s a myth.
So you have to commit yourself to a path, and then stay with it long enough for it to produce the results you want.
And it may be that it will take three months or six months for you to get enough exposure to determine that it isn’t working.
But every entrepreneur has to discover what that length of time is for him / her.
It will be different for you.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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All of us need to do more of what you’ve suggested, Madhushan.
But you’ve pinpointed the problem yourself.
You’ve been doing it for less than a month.
Keep on doing what you’re doing for six months, and then think about how much traffic you’re getting.
It’s too early right now to expect the kind of results that you’re looking for.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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In a clip, Perry Marshall gets one guy to confess to owning 20K domain names.
I mean: How would you know?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Great idea, Dana!
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Just reflecting over what’s happened in the past week, I think it would be better if we left these decisions up to you, Sean.
Our job is to become intimately familiar with the features we already have: to learn how to walk before we try to run.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
An easy way to unsubscribe
Here’s a website you can all use to unsubscribe from all the stuff you’ve signed up for.
You’ll be amazed at how much there is.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy4 users thanked author for this post.
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Would anyone on your list want them?
You could sell them individually or as a bundle.
For some reason, people place more value in something they have to pay for than if it’s free.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Diana, you have to repurpose your content.
That means you have to put it into as many different forms as you can.
You could create a presentation and upload it to SlideShare.
You could take the same slides and narrate them, and then save them as MP4, and upload them to YouTube.
You could put all your posts on Mention. Google won’t penalize you for duplicate content. Don’t know why, but Mention is a newcomer that I’ve seen recommended by places like CopyBlogger.
You also need quantity.
There seems to be quite a number of people who think that if they write one article, that that’s enough to bring in a flood of visitors.
You need a minimum of 50 high quality posts just to get noticed.
And hey: I’m preaching to myself here, too. 🙂
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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Wow, Amien.
As we used to say in the old country, “What a bummer!”
We hope that you’ll be back with us soon.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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Why Beaver Builder is so good.
There are two things that I really like about Beaver Builder.
The first is that I can make my sites look the way I want them to.
All WordPress websites have the same layout.
You can spot them a mile away.
I didn’t want that.
The second thing is that I”m not an engineer. I’m a writer and a psychologist.
So technical stuff is a real challenge.
(I could have you rolling in the aisles telling you about the mishaps I’ve encountered trying to fix things.)
I certainly haven’t used all of the themes or page builders that are available, but I’ve looked at a lot of them, and my general impression is that the more flexibility you want, the more CSS and JS you’d better know.
Beaver Builder obviates all of that.
And their tech support is really good.
They will give me the extra code that I need and, tell me where it needs to go.
I may have mentioned this before, but I also use the BB theme.
The plugin is the page builder, but every website has to have a theme; and it made sense to me to get a theme that I knew would work with the plugin.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Bob, if you’re looking at them with a view to making that your primary business, then that’s okay; but if it only fills your time and prevents you from advancing your business, then it’s a distraction.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
We may all be friends now, Bob, when there’s only 80 people in the forum; but when there’s 5000, you’ll probably want to make some choices, and it may be harder to remember who the original ones were.
Just a thought.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
It’s all relative.
Perfectionists are never satisfied.
They also accomplish far less than those who aren’t.
Ironic, don’t you think?
You all use a computer.
Do you know how the Windows operating system was developed?
As I understand it, Bill Gates and Steve Ballmer persuaded somebody that they could solve a particular problem.
Now get this: They wrote the code on the plane as they were flying to the meeting.
What if they would have said, “Well. It’s not perfect, so I guess we can’t make the meeting.”
Maybe you use a Mac.
What if Steve Jobs and Steve Wozniack decided that they couldn’t launch their first computer because the software wasn’t perfect?
Now apply that to what you’re working on.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy2 users thanked author for this post.
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Hi Dejan,
Nice to have you with us.
Ask yourself this question: Based on the emails that I’ve received in the past 30 days, what’t the worst thing that could happen if I didn’t check my email until after supper?
Same thing for a YouTube video or a blog post.
Then ask yourself this: What is the one thing I could accomplish today if I worked on it and nothing else?
You have to see the problem for what it is.
The thing is that you’re getting a hit, a buzz, a reward by avoiding your work.
And somehow you have to feel intense pain instead.
Spend some time thinking about what you’ve deprived yourself of because you chose to be entertained instead of working.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Video of what?
What are you struggling with?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Why has the change in Google’s algorithms affected you so much, Malik?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Yes. I got the download.
Skimmed it.
Realized that it was too good to skim, so I’ll have to go back and read it properly. LOL
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I studied piano for many years.
When I moved to the UK, I got a Grade 8 and an ALCM.
Now I fill in when asked to accompany the church services on piano / organ.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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Malik, your products will never cover everything, because everything is always changing.
If any or all of them fulfill a need, then put them out there.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Malik, that’s a trickier problem.
It could be that what you need to do is get a baby-sitter, and then go to a quiet place in the house to work.
Tell the sitter than unless it’s an emergency, you’re not to be disturbed.
If there is no quiet place in the house, then maybe you need to go somewhere that is.
But those constant interruptions will stop you from making progress.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
As the saying goes, Bob. Curiosity killed the cat.
Unsubscribe from ALL of that stuff.
It doesn’t matter what the next great offer is if you’re not implementing what you know already.
Let me ask you something.
How much time do you spend increasing your bottom line compared to evaluating BSO offers?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Absolutely right, Sean.
Now here’s something that most people miss.
I did for a long time.
When we look at other people’s businesses, what we’re seeing are solutions.
That’s why it’s so hard to find a problem to solve.
We’re not looking at problems to begin with.
We’re looking at solutions.
So you have to exercise a kind of reverse thinking.
You have to ask yourself what problem they were trying to solve, and then think about why that was a problem.
For example, Uber provides an on-call taxi service.
Does that means that there weren’t taxis?
Not usually, though where I live you can’t get one at certain times of the day unless you reserve one in advance.
With Uber, you don’t have to do that.
And you’re not trapped in some kind of cartel where all the prices are fixed.
The UK has practically banned Uber; but you’d expect that because it’s a socialist society. Despite all the propaganda about creating an innovative society, this country really doesn’t want one.
The point is that you have to get in the habit of thinking about the problems that other people in your niche solved.
Then you can look at your list of problems and ask yourself what problem remains unsolved.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy3 users thanked author for this post.
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Virality comes from shareability.
What matters is the content, not the platform.
Any platform can have content that goes viral, but it’s not the platform that makes it so.
I know that a lot is made of backlinks.
To me, most people get this backwards.
Backlinks come as a result of quality content.
Trying to get them without widely promoting quality content is like trying to lose weight without following a diet; or trying to get in shape by reading about it.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy2 users thanked author for this post.
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Here’s one article.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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Sean, pull back the curtain, and let us see some of what went in to making PreneurPal.
When did you first realize that something like this was needed?
How much time did you spend deciding what features were needed, and what wasn’t working in the other forums that you’d seen?
How much time did you spend learning how to set up PreneurPal?
And how much time do you now spend rolling out the new features?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Yes. Let’s see what you’re daily goals look like, and how much time you estimate it will take you to achieve each one.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
The one thing I have to be really careful of, and we all do Tina, is to make sure that people who don’t know me aren’t confused by what is said in the signature.
We’ve all heard about presenting prospects with just one thing.
I’m still struggling with this to a certain extent.
A friend of mine, who made a full-time income as a ghostwriter (before becoming a coach), is helping me with this.
Case in point.
He asked me what three things I was an expert in.
There were six things.
Two of them had several facets, all of which were related, not only the sub-categories, but the two main categories.
I’m struggling to explain it, and if I’m having that much trouble, prospects haven’t got a chance.
The Mindful Writer is an attempt to blend the two together.
Maybe what I need is a strapline that explains what that means: something like “deep and persuasive copy.”
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I love the feature that identifies new posts and new comments!
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Norma has put together a short little explanation on how to do it here.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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Is that the same one you’re using now?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Bit of a disconnect on your squeeze page for me, Dana.
The button says something like, “Click here for link to free download.” But then instead of getting the link, I get a page that says “One more step.”
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Good idea.
I’ve heard about flipping sites, but never really understood how it was done.
I understand the theory, but you still have to find people who want them.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Would you be willing to share specifically one of your goals?
I ask because I want people to see what everyone else is working on.
We need to help people not to feel so isolated and knowing that other people are working on things that are the same or similar to what we’re doing will increase the sense of community.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Bruce, I’ve never had Marmite, but the smell is enough to tell me that I don’t want to. LOL
Is there a tutorial, video, or something like that that will show me the benefits of EverNote, and how to use it?
I’m quite good at organization, but long ago I realized that not everything can be on top. 😉
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Hi Norma,
One time, on an overseas flight, I sat next to a guy from South Africa.
We chatted a little and seemed to share the same opinions on a number of things.
As we were getting ready to disembark, I asked him what he did.
Turns out he was the senior project manager for Bing at Microsoft.
I asked him how you start a new search engine when there’s already one that dominates the market.
“That’s a good question,” he said.
That guy has since left MS and started his own computer security company.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy2 users thanked author for this post.
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Bob,
I hear all the time about how fierce the competition is.
Sean may disagree with me, and I’d be interested in his comments, but I think that it’s a bunch of baloney.
Why?
Because more people aren’t connected to the Internet than who are.
Now you could argue that the people who aren’t connected live in third world countries, and you’d be right, but you’d be amazed at how many mobile phones, for example, people own in these countries.
If you own a smartphone, then an internet connection is possible.
And what language are these people learning?
English.
Where I do think that things are saturated is in the kinds of solutions that are available and the marketing methods that are used.
There doesn’t seem to be much innovation there.
And there’s a good reason for that, too.
It’s because everyone is copying everyone else.
You’re an English teacher, so you know what good writing looks like.
You also know that a lot of books are published every day; maybe more than ever.
If there ever was a place where the competition is fierce, then it’s in the book trade.
So why are there still bestsellers from authors that no one ever heard of?
It’s because those people produced something that all the other authors didn’t.
Good marketing has a lot to do with it; but if you market junk, it still won’t be a bestseller.
My point is that you have to focus on creating something that is better than what anyone else has done.
(Where have we heard that before?)
But better doesn’t necessarily mean bigger, or more of the same.
Rather, it means that it solves the problems that people are having better than what’s currently available.
Is this hard?
Absolutely.
If it was easy, everyone would be doing it.
And that’s the problem.
Everyone is doing what’s easy.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy2 users thanked author for this post.
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Hi Les,
Here’s my suggestion.
You won’t like it.
Look for a part-time job that pays enough to keep the wolf from the door.
This will do two things.
One is that it will keep you from stressing about money.
When you worry about that sort of thing, it can interfere with your ability to concentrate.
For some, knowing that you’ll be hanged in the morning concentrates the mind wonderfully. 😉
But for others, it causes paralysis.
The second thing it will do is force you to have a schedule.
Working for yourself requires a lot of personal discipline.
If you lose that discipline, then sometimes the best thing that can happen to you is to be in a position where you have to conform to someone else’s.
I don’t know if downsizing is possible for you, but that’s another way to reduce your expenses.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Roger, why the wanderlust?
What have you been looking for in each of these “businesses” that hasn’t been there?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Tina, it sounds like you have a lot to teach us.
When Sean makes it possible to write posts for this forum, I suggest that you write one that traces all the different methods you have used to date to get visitors to your website.
Can’t wait to see what you have to say. 😉
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Dana, what’s the URL of your current website?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy
