Posts by Sean Mize

We’re going to cover how to create a complete information marketing funnel – and how to do it quickly. The biggest trap people fall into with an information business is not having products. That’s what will hurt you the most. It’s easy to rely on affiliate marketing. Then your business becomes centered around other people,…

This is the definition of an upsell in digital marketing: if someone purchases Product #1 from you, they have an opportunity to buy Product #2 on the download page, or the thank you page, or on a one-time offer page. That’s a great place to create some more revenue right now. However, I’m not fully…

Now, at this point you may be asking, do I know if they’re profitable? You don’t. You don’t. Not unless you’ve got a good friend in the business. It’s the same thing as the pizza business. If you walk in cold, to the pizza joint, and you ask to speak with the proprietor, and you…

You’re probably familiar with a pretty basic funnel formula: a 1 – 2 hour initial entry product, then a more elaborate online course (generally 6-10 hours or so). Or half of that, or part 1 for $497, with some payment options – there are different ways you could mix it up but that’s the general…

Here’s the thing you need to know about pricing: you can go higher, you can go lower. I have found in many niches certain price points work very, very, very well. In the past I found that if you started out with a product that had a price of much less than $100, you tended…

Many beginning information marketers come to me with this question: “How do you know which order to place the emails in your autoresponder sequence in? And how do you know when to tell those emails to go out? Why do you send certain content pieces at certain times?” Here’s my answer: What I do is…

Let’s talk about what access to you could look like. Giving personal access to your expertise can take many forms, and each of them greatly boosts the value of your online course or product. Here are some tips for adding you into the mix: You could offer unlimited email access. Please, don’t allow yourself to…

Not everybody is going to purchase your high-ticket upsell, at least not at first. How can you increase the number of people who take that higher-ticket offer? Let’s say that we use our automated campaign to market to these individuals for 3 days in a row, the $997 course, and we have a percentage of…

This is a question I received from a new entrepreneur, and I thought it might help you: Question: I want to create a product using teleseminars like you suggested. I guess I should just say, here’s a teleseminar series on XYZ situation, and here’s the cost. But I’m really new, I haven’t worked with a…

Product creation should be easy. Of course you’ve got to have the knowledge and do the work to create the product, but it’s not complicated. I’ve shared my process with you (Click here for my method for outlining each of your products). It’s still a little intimidating to make a product, however. Here are some…

Promising to solve your prospect’s problems is a powerful way to hook them, build trust, and share your class or product with them. But first, you have to know what they’re struggling with so you can create a solution (or position your solution) that meets their needs. I’ll tell you what I’ve done over the…

I’m assuming you’re going to write your own copy. You’re not going to outsource it – you’re going to write it yourself There are a couple of deep thoughts, big thought that I have on that particular concept: if when we’re copy writing, and remember copywriting can be: When we’re writing sales copy When we’re…

You want to help people – you’re in the business of helping people, right? I’m in the business of helping people. If anybody buys my book “Anybody Can Coach” I want their life to be changed. In fact, if they just read the introduction to the first chapter, their life is probably going to be…

The very 1st thing that you’re going to do is to create a master outline of all of your knowledge in your niche. A master outline of all of your knowledge in your niche. This may take you several hours to do, but this will be well worth your time for the rest of your…

One of the things that really drives me in my business is knowing that I’m held accountable for everything that I do. I value the relationship I have with my subscribers and clients. So I want everything I do to be the best. If I teach on something, I want it to be the very…

As you work online in any particular niche, you’re going to gain experience and as you gain this experience you should use it in your email credibility campaigns. No one starts off with a CD program or an article with rave reviews, they start with nothing to begin with! It’s important to just build from…

There are two additional elements that you need to have in your campaign. The first element is creating an expectation of worth. There are a few different ways that you can do this without selling your prospect. For example, let’s say that you want to create an expectation of a worth of $200 per hour.…

Let’s discuss a few things we can do to portray credibility to our subscribers. We want to brand ourselves as an expert, a qualified person. Number one is an audio or video recording of yourself teaching something at a high level. It could be anywhere from 10 minutes to 1 hour. The shorter it is;…

You’ve got a plan in mind – writing a daily email, a weekly blog post, a couple of guest articles for content marketing.  Plus you’ll share a little on social media, and you’ll devote each week to creating a product from your blueprint.  One problem – you’ve got another job.  Or you have to take…

You’ve discovered how to write an incredibly compelling sales letter in my last few posts (Click here to get my conversational copywriting method, or here for how to make a writing a sales letter easy ).  Here’s a question a reader sent in that I wanted to answer: [Question]: How would you integrate this sales…

Sometimes folks will come to me and they’ll say hey, I’m not really a good copy writer, and there’s a part of me that’s tempted to go out there and say, “Okay, what I would love for you to do is to go take somebody’s intense copy writing course.”  An I used to do that.…

How do you write content that grabs your reader’s attention? When I’m writing an article, or when I’m writing a blog post, or when I’m writing an email, I’m not thinking about a formula. I’m asking a question: “What’s the challenge?” Why is someone reading your article?  They have to have a reason.  What’s their…

It’s time to create your product.  I want you to create a recorded product or class first so you can just get it done. Start with your outline.  If you missed how to do that, go back to my ultra-simple product creation method.  This is going to serve as your master outline for all of…

So you’ve done everything right and you’ve been in business for a couple of years, or a few months, and you’ve got a few thousand subscribers. Now you’re making sales, but you’re thinking that there may be demand for something similar in your niche. You already have an email list, so you don’t need to…

Creating entry-level products is an important first step in building up your online business.  I recently covered how you can create multiple low-ticket products quickly – click here for my simple product creation method.  These products are versatile and help you set the stage to sell more. You’re probably also thinking about upsell products – an…

You don’t need an upsell the minute you start your online business.  However, once you’ve created a few entry-level products, it’s good to create a more complete online course for your upsell.  If you start out with a low-ticket entry level product,  I find that $497-$997 is a good multiple for that 2nd product. If…

First, you must know your market if you want to succeed in your niche. I believe many digital marketers do.  You’re either an expert already in your niche because you’ve been studying for a long time.  If you’re not, step #1 for you is to become a guru in your niche. How do you do…

Recorded products are excellent for low-ticket offers because you can create them quickly and they brand you effectively as an expert.  Here are several ways to help you get that low-ticket product recorded and selling. You can literally buy recording software for your computer if it doesn’t already come with some.  I’m not going to…

Still confused about what niche you should pick for your online business? That’s OK. You can do some initial research on topics of interest and narrow it down. Here’s how: Let’s say you have four main interests you’re considering – 4 choices. Run this test on all 4 choices. And then, choose the one that…

This method isn’t a shortcut, but it will tell you exactly what your customer really needs – and what she really wants to buy. You’re going to have to go where people are that are interested in that topic and, likely, fastest way to do it is to run advertising, and get people to become…

Hopefully you know your market. You know what topics they’re buying books on. You can figure out what YouTube how-to videos they’re watching, what podcast they’re listening to. If you can find out what people are watching videos on, can you find out what they’ll listen to and what they’ll read? And if you can…

What are some ways to determine what areas online people are interested in? One way would be to simply go online and go somewhere that there’s a lot of advertising. So, maybe, any of the news websites. A lot of the news websites have classified ads on them. You look at those classified ads, and…

There are two different starting points when you choose a niche. You may be looking for a niche or a sub-niche, or an angle in your niche, because you already have an interest in something. You have an interest, you know that that interest is something, well, it interests you. But, you don’t know what…

In order to get the experience ,you have to make decisions. Wrong or right, you have to make decisions even when you do not have enough information. You see, a lot of times people say, “I could not make a decision because I did not have all the information”. Let me ask you this, if…

In this training I’m going to teach you how to properly write an engagement email. This type of email allows your prospects to actively engage with you in conversation, thought and emotion. Why do we want to write engagement emails? To answer this question, let’s look at the typical emails in an email campaign… We…

Let me share a pricing formula that has made me 200k and counting.  I’m using a low-ticket offer dime sale model that goes up slightly as more people buy. I like to start at seven bucks, sometimes I’ll start at $6.80 and then it goes up a penny, so in half an hour it’s at…

What are you doing with emails?  You’re building up the psychology that you’re the expert, and not only are you the expert, but you do things differently than other people.  If you want to succeed, you should do things differently than other people! A lot of people in the marketing niche want to choose the…

I’m going to share with you the process that I personally used, and that I’ve seen other people use. Now, obviously, I’m going to be sharing this with you from the perspective of where I did it personally.  I used the Warrior Forum.  But, the model that I’m going to be teaching can be done…

I’m going to share with you where I’ve personally developed the concept of really building deep relationships in emails rather than just trying to sell people.  Here’s how I’ve discovered about building emails with relationship, that it’s not just to “Sell, sell, sell, sell.” In my emails, I’ve always been really open to allowing someone…

You must use emotionally driven, primal language for your niche in your email campaigns.  Primal language means this: what is really driving people to want whatever it is that you sell? So if you’re in any niche that helps them increase their income, for example if you teach people how to sell more insurance, if…

Your list can – and will – tell you exactly which product you should create next.  This is great for you because you know they’ll buy what you create!  I’m going to outline several types of email you can use to connect with your subscribers and get them to reveal what their needs are. The…

What needs to be inside of an email campaign?  Again, I would recommend that any email marketer have a copy of this book at their disposal at all times.  The book is, The Seven Triggers to Yes by Russell Granger.  His book transformed the way email campaigns were viewed.  Remember, it doesn’t really mention emails…

Take your email campaign to the next level: There’s a reason why you want emotional involvement. Let’s say you have two products that are for sale, and the sales letters are very similar, one program was half the price, and that program has the exact same lesson material. If somebody buys it from you, and…

Product funnels change over time. They have to. If yours doesn’t, then it’s probably out of date. It probably has products in it that no longer sell as they once did, and your revenue is likely to be considerably lower than it once was. Healthy product funnels are constantly being rejuvenated. As the needs of…

Unless you’re really enjoy doing research, and few people do, this will be the part of product creation that you like the most. All the other steps – creating learning objectives, writing an overview, and describing the context – a preparatory in nature. But the real fun begins when you can teach people what you…

In this launch campaign you send one to two credibility emails on days one through five. The people who unsubscribe will be the people who don’t want our emails anyway. There’s no reason to worry about them. When someone first comes into your campaign what do you know about them? They really want to learn…

Products are fundamental to any business. Customers are essential, but if you don’t have anything to sell them, then they have no reason to buy. In fact, a lack of products makes it impossible for them to do so. The most valuable products solve a problem that your clients have; and the need for a…

Emails that sell – and emails that compel your subscribers to keep reading.  That’s what you want in your campaign, period.  Here’s a quick blueprint on exactly how to implement the right email campaign to do both of those things. When people come on to your list you need to build credibility and prove knowledge…

One of the best pieces of advice every given on teaching anything is this: tell them what you’re going to tell them, then tell them, and then tell them what you told them. It’s a memorable way of telling people what to expect, giving them the information, and then summarizing it so that they won’t…

Creating an information product can be quite a challenge. The operative word is “creating”. The act of creation involves thoughts, ideas, organization, and communication. You have to think about what you want to communicate, and how you will do it; and to a large extent, you’re starting from scratch every time you do. You may…