Lessons: Videos and Articles

In this training I’m going to teach you how to properly write an engagement email. This type of email allows your prospects to actively engage with you in conversation, thought and emotion. Why do we want to write engagement emails? To answer this question, let’s look at the typical emails in an email campaign… We…

Let me share a pricing formula that has made me 200k and counting.  I’m using a low-ticket offer dime sale model that goes up slightly as more people buy. I like to start at seven bucks, sometimes I’ll start at $6.80 and then it goes up a penny, so in half an hour it’s at…

What are you doing with emails?  You’re building up the psychology that you’re the expert, and not only are you the expert, but you do things differently than other people.  If you want to succeed, you should do things differently than other people! A lot of people in the marketing niche want to choose the…

I’m going to share with you the process that I personally used, and that I’ve seen other people use. Now, obviously, I’m going to be sharing this with you from the perspective of where I did it personally.  I used the Warrior Forum.  But, the model that I’m going to be teaching can be done…

I’m going to share with you where I’ve personally developed the concept of really building deep relationships in emails rather than just trying to sell people.  Here’s how I’ve discovered about building emails with relationship, that it’s not just to “Sell, sell, sell, sell.” In my emails, I’ve always been really open to allowing someone…

You must use emotionally driven, primal language for your niche in your email campaigns.  Primal language means this: what is really driving people to want whatever it is that you sell? So if you’re in any niche that helps them increase their income, for example if you teach people how to sell more insurance, if…

Your list can – and will – tell you exactly which product you should create next.  This is great for you because you know they’ll buy what you create!  I’m going to outline several types of email you can use to connect with your subscribers and get them to reveal what their needs are. The…

What needs to be inside of an email campaign?  Again, I would recommend that any email marketer have a copy of this book at their disposal at all times.  The book is, The Seven Triggers to Yes by Russell Granger.  His book transformed the way email campaigns were viewed.  Remember, it doesn’t really mention emails…

Take your email campaign to the next level: There’s a reason why you want emotional involvement. Let’s say you have two products that are for sale, and the sales letters are very similar, one program was half the price, and that program has the exact same lesson material. If somebody buys it from you, and…

Product funnels change over time. They have to. If yours doesn’t, then it’s probably out of date. It probably has products in it that no longer sell as they once did, and your revenue is likely to be considerably lower than it once was. Healthy product funnels are constantly being rejuvenated. As the needs of…

Unless you’re really enjoy doing research, and few people do, this will be the part of product creation that you like the most. All the other steps – creating learning objectives, writing an overview, and describing the context – a preparatory in nature. But the real fun begins when you can teach people what you…

In this launch campaign you send one to two credibility emails on days one through five. The people who unsubscribe will be the people who don’t want our emails anyway. There’s no reason to worry about them. When someone first comes into your campaign what do you know about them? They really want to learn…

Products are fundamental to any business. Customers are essential, but if you don’t have anything to sell them, then they have no reason to buy. In fact, a lack of products makes it impossible for them to do so. The most valuable products solve a problem that your clients have; and the need for a…

Emails that sell – and emails that compel your subscribers to keep reading.  That’s what you want in your campaign, period.  Here’s a quick blueprint on exactly how to implement the right email campaign to do both of those things. When people come on to your list you need to build credibility and prove knowledge…

One of the best pieces of advice every given on teaching anything is this: tell them what you’re going to tell them, then tell them, and then tell them what you told them. It’s a memorable way of telling people what to expect, giving them the information, and then summarizing it so that they won’t…

Creating an information product can be quite a challenge. The operative word is “creating”. The act of creation involves thoughts, ideas, organization, and communication. You have to think about what you want to communicate, and how you will do it; and to a large extent, you’re starting from scratch every time you do. You may…

It’s crucial that you build relationship with your list if you want to sell your products.  “Building relationship” is just another way of saying you need to build trust.  These two emails are incredibly powerful for doing just that: building relationship and trust with your list. The first email has an added bonus: it gets…

We generally focus on the email campaign because that’s where the money is – but you need to evaluate your landing page so that it’s properly targeting the people that you can fulfill a need for.  You need to evaluate and ensure that your squeeze page is not so hyped up that you’re getting the…

Being an authority figure is simply a position you take that allows you to be in a place where it’s recognized that you know more than most individuals on a specific subject. In this place, you’re respected for knowing more than the person who is trying to get help from you. We can go into…

Any business, on- or offline line must have something to sell. That’s because the essence of business is exchanging value. And value is bound up in helping both the buyer and the seller. Both the buyer and seller are empowered to do something that couldn’t be done without it. In a barter situation, a product…

Step 1: Establish Your Authority Authority is a kind of power. It is the right to determine what others do. But it’s more than that. It also includes the ability to do so. In order for you to establish authority in your niche, you need to expand your knowledge of the industry. It’s not enough…

Product launches bring dependable, regular income into your business – if you do them regularly!  Let’s look at some strategies to launch your products regularly while keeping goodwill with your list: With your first launch some people trusted you enough to buy – let’s say you’re just getting started with your list of 100 subscribers,…

Why would we have two emails in one day? Some days, we send an email out in the morning so we know that somebody is thinking about our offer. We want to get into their mind tonight before they go to bed. For example, on the morning of a particular day, I make a statement…

We’ll launch right into the model email series here, so you can see how building trust and credibility leads to sales. Let’s say that we have a few days of credibility building at the beginning of a campaign, then we do a little bit of content and knowledge mailing, then we do some engagement emails…

Humans create relationships. We bond with our parents.  We make friends.  We start learning to create relationships even as children, and keep doing it as we get older. In digital marketing the most widely used example of this is dating; you would not ask someone to marry you on the first date. There are a…

I’ve developed my email marketing strategy and discovered effective concepts through more than six years of testing out different email styles, testing open rates, click through rates and even testing in-depth concepts.  For example: If someone reads a particular kind of email today, then three days later I launch something, are they more or less…

I want you to imagine that you want to learn how to play golf better. Pay attention, because learning this golf game is going to make you a better entrepreneur. OK – I want to learn how to hit better balls, and I buy a bucket of balls and I take one ball to the…

The first thing you do with your email campaign is to send out content and credibility emails. Once someone has read all of these emails, and they get to day 7 or 10, or it could be day 14, send them an email that gets them to communicate with you (if they haven’t already). If…

The key to the email campaign is that we have to recognize what our purpose is, regardless of how we analyze any one particular email. The key is that we’re using this particular email set to accomplish a certain goal. For example, let’s assume that the goal is to sell coaching or a membership program…

Everybody struggles with distraction and low productivity – at least at first. But so many people have been there, and have founds ways to create amazing change… then shared it. There are some great books out there that give you practical systems to do this. I’m going to give you the titles and the writers…

How do you get started with your new Internet business? Record 30 minutes every day (product creation) Write a daily email (15 minutes or so) Write 3 articles (as you practice you will get faster – 45 minutes or so) Work on your sales letter and launch emails (1-2 hours) Can you imagine what things…

You write a sales letter that converts by writing as if you’re having a conversation with someone you care about. You write in your unique voice. And, of course, this combines with everything else you have. For example, if someone looks me up in the search engine, or they decide to buy my book first,…

If you script out your copy as a conversation, you have an almost effortless sales letter. If you’re having a conversation with a friend, sharing a solution you’ve found, you’re speaking a sales letter. These are things I’d say to a friend… I would say, “Hey, are you struggling, or are you frustrated, because you…

Let’s take it to the next level, let’s say you’ve done an ask campaign, and now you have 125 different challenges, questions, or problems people have sent to you. These are all challenges in your niche. Next you write your 50 page manual and it answers everybody’s questions. You could do 1 page per question.…

Get paid to create your product. That’s the ideal and I will walk you through how to do it: you are going to sell the coaching first, then you’re going to create the lessons based on the needs of the people in the program. That is how I’ve always created my coaching programs. I’ve launched…

Let’s talk about creating a sales letter for your product. When you’re first starting out, you don’t know how to write a sales letter. If you’re just starting out, you don’t know how to create a product, but that’s really very easy to do. Creating a product is something that I can teach in half…

Sometimes a customer will be very interested in your higher-ticket products, but they won’t be able to pay for them up front. You can use a couple of multi-payment options to help them afford and benefit from your product right now, while still giving you the income you want to make from your product. Offering…

Most people immediately try to upsell their customer from one product to another. Here’s why you should consider delaying your upsell for 7-10 days. In this example, we’ll say someone purchases a $97 item, and they use it: read it, listen to it, whatever. They begin to get results. In 7 to 10 days later,…

Today I’m going to teach you how to create 4 products in a 1 month period of time. I know that probably sounds like a tall order to you. However, I can tell you this: #1 I’ve done it before. #2 Others have done it before. #3 I have created step by step instructions on…

Let’s get started on creating your low-ticket products as the foundation of your funnel. The first thing you should do is determine what I call your “entry products”. You’re going to choose 6 of them. Now, I’m using the number 6 because I believe that’s a good foundational place. You can start with 1 product.…

Let’s talk about creating products now. There’s one assumption here that is critical. It’s a critical assumption if you’re in information marketing. And, that critical assumption is that you know your topic. You know your niche. Unfortunately many people staring an online business are told that they really don’t need to know very much about…

You can’t take all your internet marketing information and say that’s proof that you’ll sell online. You could take ALL of the things that I sharing with you, or another teacher shares with you, and set up your own shop online, and find it doesn’t work. You could do none of this, and set your…

You can use simple email surveys to dig deeply into the problems your subscribers are having. Why would you do that? You create a product that solves their problem. Then create one to solve the next problem. And the next. And so on – and you have built a business that sells because you’re solving…

Get out there and make decisions and then evaluate those decisions and add to your experience bucket. When you go into making future decisions, look back at your current experience bucket. If you have no experience, you will have to look back, it’s just time to get out there and start trying. It’s just time…

Do you need to take your online income to the next level? These are real-world tactics I’ve used to write compelling sales letters and boost my own conversion rates. I’ve gotten to the point where I’m able to create a product and I’m able to quickly write a sales letter. Why am I able to…

I could not build momentum. I was doing what I teach folks to do: get five sales on your first product, then you do another one next week and sell ten. You do another the next week and you sell fifteen, and that’s a lot like how I started. In fact, that’s how I started.…

I submit to you that without a master plan for the next 3 months of the year, your profitability won’t change much from the last 9 months in your business. Secondarily, there is one more issue that is sidetracking most online entrepreneurs: lack of focus, which leads to inactivity, endless looping, social media interaction and…

Articles should lie at the root of your content marketing strategy. They should be the first thing you do. You can put them on your blog, which is preferable, or you can publish them in an article directory. But regardless of which you do, you need to create them before you do anything else. The…

You’ve launched your product, congratulations! Now it’s time to add that successful launch sequence to your email campaign – and build upon it. At this point I am very aggressive; I’m going to give them a three or four day break and then I will stagger some engagement emails and then some content for a…

One phase that your list must move through is credibility. Meaning that they have to believe that you are who you say you are. They must believe that you’re knowledgeable in that you can help them and they must trust you and want to learn. These are the three key faces that we must move…