Bruce Hoag
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SEO works in some niches, but certainly not all of them.
In my day job, it doesn’t work.
Our keywords either mean things other than what we mean or hardly anyone is searching for those terms.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Yes. Older eyes need that kind of help. 😉
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
How do you measure success, Bob?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I’m guessing that it’s by putting “keywords” – topics of interest in the tags box.
That’s what I do when it seems relevant.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
You’re in good company, Malik.
The only people who will understand what you’re trying to do will be those who understand ecommerce.
One way you could explain it would be to ask them, “Do you ever buy anything from Amazon or eBay or [choose an online store that people use where you live]?”
“I’m doing the same thing, except that my products help people to . . .”
Beyond that, most people won’t care. 😉
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Slideshare is the same as any other platform.
To make it work for you, you have to dominate it in your niche.
Slideshare is the largest search engine on the Internet for presentations. In other words, it’s the Google of presentations.
Let’s say you write a great blog post.
The next logical thing to do is to create a presentation with the information that’s in it.
You save it as a PDF and then upload it to Slideshare.
Then you record yourself read the text on the slides, save it a an MP4, and upload it to YouTube. (YouTube is the largest search on the Internet for video, and it’s owned by Google.)
Can you now see the value of this platform?
You may have to do 50 of them before you start to get any traction; but that’s true of all of them.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy4 users thanked author for this post.
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Kind of hard to imagine that if you’re being paid $30/hr to complete surveys that it’s bogus. That’s more money than a lot of people make doing so-called legitimate jobs.
And a Masters in Robotics. Wow! Clever boy.
One thing you may not realize is that because you’re making a good living, it may be harder to commit yourself to the effort that will be required to succeed as an entrepreneur, whether it’s online of off.
That’s because people who do whatever it takes believe from their core that their situation is intolerable; that they have to change because they’re sick and tired of the way things are.
So I’m not telling you to stop. I want you to succeed, as do all of us.
All I’m saying is that you will have to dig a bit deeper to find a compelling reason to take it more seriously.
Why not set yourself a target?
Someday will never arrive.
Why not decided that by this time next year, you’ll be there?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I admire your discipline, Madhushan.
Stay with it.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
And there’s something else that I came across today.
It’s some kind of EU regulation that apparently will affect everyone in the world.
It’s called GDPR. (Best thing is to Google it and read one of the better websites where they explain it.)
Personally, I find it hard to believe the companies in the US care much what the EU thinks.
The changes go into effect next May.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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Here’s an article for you, Willie.
If you do what it says, then you’ll never be troubled by BSOs again.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I should’ve mentioned, Amien, that I was a USAF weather forecaster for awhile.
I like thunderstorms, but not when they’re as big as the one you experienced!
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I do some of my best work in a coffee shop.
It has to be big enough so that the background noise from the coffee machines and chat at the register isn’t the main event.
Just enough buzz to take the part of my mind that will get distracted and give it something to do, so that the rest of it can focus on what’s important.
Is the 100K visit plan for PreneurPal?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Can you give us a link to your channel, Steve?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Congrats on the epiphany!
As you know, Bob, most people can’t write; but of those who can, few of them want to do it for a living.
I’ve mentioned this elsewhere, but this seems like a good place to say it again.
There are two categories of activities in your business: core work and non-core work.
Core work is what you sell. It’s what your customers pay for.
Non-core work is everything else.
Your goal should be do outsource as much of your non-core work as possible.
It may not be something that you can afford to do right away, but that should be the goal.
And do you know who you give your non-core work to?
Those people for whom it is their core work.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Should a squeeze page have only the bullets of the freebie and a sign-up box, or is it okay to have a somewhat inconspicuous link at the bottom the takes people to your blog?
I’ve seen three variations.
One is the squeeze page with nothing else.
Another is the one I described – a link at the bottom.
The third one has a kind of automatic scrolling affect.
When you click “No, thanks” it automatically advances downwards and reveals the blog.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
You’re a clever girl, Tina. 😉
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Good girl, Tina.
A friend of mine (from academia) has written or been involved with more than 100 books. Last I heard, there were also more than 400 peer-reviewed journals articles in which he had a greater or lesser part.
That’s about one publication per month for 30+ years – a remarkable achievement.
He told me one time that the best way to write a book was to “outline the whole thing and then fill it up.”
That’s the way to write your content.
Outline it. Then add subtopics, and topics to your subtopics, and bits of info here and there.
Fill it up and then, if you need to, string it together.
Then set it aside until your fresh, probably the next day.
Read through it and make minor corrections.
If you’ve done the outlining part right, that’s all you’ll have to do.
And read it out loud so that you get the rhythm of the language.
Unless there’s some glaring error or omission, you’re finished, whether you think so or not.
I find that I write faster if I do the research during a less productive time of day, and the actual writing when I’m fresh.
Hope this helps.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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Great info, Tina.
How did you find these lists?
It doesn’t seem to me to be the sort of thing that people would advertise. LOL
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Wow, Susan. You’ve been through a lot.
I think that we all have some emotional baggage; some more than others. I, too, carry a lot.
Couple things.
First, don’t wait three weeks to take time off.
Take one full day off every week.
No work, at all.
No work related email, social media, PreneurPal, content or product creation, marketing, or anything else.
It doesn’t matter if you think you need it or not.
You do.
Second thing.
Don’t put a lot of stock in the personality test you took.
I actually know quite a lot about how these things are constructed.
Some are good; some are terrible. But there isn’t a single one out there that is capable to fully describing what makes you, YOU.
And anyone who says otherwise doesn’t know what he/she is talking about.
For my PhD, I created a psychometric.
You’d be amazed at what’s required to create a good one and the limitations that even the best ones have.
And not only that, but the more of these you take, the less objective you’re able to be when you take the next one.
By all means, learn more about yourself; but recognize that your understanding will be a composite of information taken from many different sources.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
When you start pushing the boundaries of comfort, Malik, then you’ll feel the fear that the rest of us know.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I see huge potential with PreneurPal.
Right now, we’re learning how it works and getting to know each other.
There are less than 100 people in it.
That’s by design.
Have to work out the bugs.
As more features are released and as we use them more and more, Sean will allow more people in.
But get this: When he’s confident that everything is work the way it should and we’re all doing our part, he will open the floodgates.
I fully expect to see 5000 people are more in this forum, and when that happens the opportunities for those of us who were active in the beginning will skyrocket.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Find a “bleeding neck” in your area of interest.
A bleeding neck is a problem that people are desperate to solve.
That advice is contrary to what many people will tell you.
By that, I mean that it’s easy to get caught up in trying to solve a problem where there are already a lot of solutions.
What you need to do is ask yourself what problems are not being solved.
How do you do that?
Look at a number of solutions in your area of interest.
Then ask yourself what problem they solve.
You’ll have to dig a bit.
If they all solved the same problem, then no one would make any money; so you have to tease out the differences.
When you have that information in front of you, then ask yourself what’s missing.
That’s your niche.
Now follow Sean’s 10 x 10. Fill your blog with articles.
Repurpose them on place like YouTube, SlideShare, and Mention.
There are a lot of place where you can repurpose your content.
Create a squeeze page and put it on your website.
Get an autoresponder, too.
Actually, it might be easier to follow Sean’s Fast Start training.
So, find your niche, and do what Sean tells you to do.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
There’s a myth that has been circulating around the Internet almost since its inception that an online business is somehow easier than one that is offline.
Like most myths, there’s a kernel of truth in it.
Online businesses are cheaper to set up.
They can be built and managed from anywhere in the world, as long as you have a connection.
You don’t need premises or stock or even people.
Your premises are wherever you happen to be sitting; the stock is either in your head, as is the case with information products, or held by someone else (think Amazon), and you can outsource much of the work you do virtually (e.g. Four-Hour WorkWeek).
All that is true.
The false part is that this is easy to do.
It’s not.
It may be the hardest thing you ever do in your life; but if you can make it work, it will probably also be one of the most rewarding.
That’s because the path between your efforts and your results is short.
When you’re working for someone else, you can feel that you’re putting in a disproportionate amount of effort for the reward you get.
In other words, you have to work jolly hard for precious little.
In truth, the laptop-lifestyle means that you can work for almost anywhere in the world; but the operative word is work.
And the thing is that all you see when people talk about their lifestyle is where they are now. You don’t hear about the multitude of hours, the sleepless nights, or what the raw determination they needed to succeed looked like.
There will also be a group of people out there who are lying to you.
They haven’t made it; but they’re good at computer graphics.
The picture they paint of a life of luxury is false.
If you buy their products, all you’ll do is help them to realize their version of the laptop-lifestyle; but you’ll never experience it by doing what they do.
Here’s the bottom line: Listen to Sean, and then do what he says. And keep on doing it for as long as it takes.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Claire, if you’re not doing it already, use Chrome as your browser and install the Momentum extension.
It will put your To Do list right in front of you every time you open a new tab.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
One of the best ways I know of to find your “true calling” is to ask yourself what you keep coming back to.
You may have to live for a little while to discover this, but it’s what I noticed about me: I kept coming back to the writing.
I used to think it was research, and that’s still fun; but it’s the breaking down of a complex subject and then presenting it to people in a way that they can understand and use where the satisfaction really lies.
If you don’t feel a pull towards something in particular, then I have an exercise I can give you.
Just send me a private message, and I’ll tell you what it is.
The reason for the PM is not that it’s a secret. Instead, it’s because in order for it to work, you have to do one step at a time. If you know what all of the steps are in advance, then you won’t do them correctly.
And there may be others in this forum who will benefit from it in the future.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
In order for speed reading to work, you have to practice it.
Otherwise, you’ll lose the skill.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Here’s a question for you, Bob: What big thing do you expect to see in your inbox?
Given what you know and the various things that you’ve been pursuing, what’s out there that you think will find its way into your inbox?
Articulate it.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Wow, Scott.
In the UK, we say that things come in threes. For you, they seem to come in tens.
Sean will tell you that he went through a period when he could only work on his business for an hour or two a day. (I think that this went on for several months.)
He wasn’t at home, either.
And during that time, he learned what mattered most to keep his business going.
I think at most he worked about 15 hours a week, and sometimes much less; but he discovered that much of what he was doing before didn’t matter.
I’m sure that you’ve thought long and hard about what can be left out.
Maybe you need to outsource more.
Think about what you do that requires your expertise.
Do that which no one else can do, and outsource everything else.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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To do the outline, you have to know the end from the beginning.
I usually don’t.
So I do what Julia Cameron referred to as stream-of-conscious writing.
Usually, I get lost at some point.
Then I go back and outline what I’ve written, and then I can usually see what I have to do next.
Sometimes it’s just a couple sentences.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Commiserations are nice, but not necessary. LOL
But Sean’s comments are good to hear.
I need encouragement as much as anyone else.
It’s late. Wanted to be in bed 45 minutes ago, but I’ve been exhorted to write a daily email, even with a small list.
So guess what?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
That’s great, Tina; and I bet you felt better about yourself as a result.
Those good feelings are tremendous motivators.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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Brilliant, Malik.
That’s discipline.
Here’s an easy way to do it the next time. 😉
unrollme.com
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Good strategy, Malik.
I’m surprised to hear that there are people who find something that others want to buy at full price, and don’t keep selling it to them until the product life cycle peaks.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
What did you learn as a result of that experience, Malik?
What will you do differently so that it doesn’t happen again?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
That’s a good plan, Don.
Not only are you not distracted, your wife knows that she has your undivided attention.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I’ve read about people who work from home, and who have had to practically put a sign on their door and lock it in order to get it across to the family and the dog that they’re working; just not somewhere else.
What do you do to get people to leave you alone so that you can do what you need to do?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy3 users thanked author for this post.
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I just spent a little over a week with friends who live near Phoenix, Bob.
I loved it.
Nearly got dehydrated one day without realizing it, but I know how to prevent it next time.
AZ is where I’d like to live.
If it gets too hot, and I know that there are many days where temps are 115-120, then there’s the mountains or even England. 😉
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
You’re a writer, Dana, so I’m not going to suggest that you outsource that.
But what could you outsource so that you’d have the time to do your core work?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
That’s an excellent book, Sean.
I think you recommended it to me.
I’ve put their primary question on the wall at the day job where I can see it all them time.
It helps because, although what I do is almost entirely up to me, there are certain limitations that make this far from straightforward.
Can’t wait to leave there and help people like those in this forum instead.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I can certainly attest to that.
The reason may be something to do with the fact that you can only hold a limited number of items in your conscious mind, and until you remove that clutter, you can’t see what needs to come next.
But guess what?
You’re going to have to do what you know about right now anyway, so why not do it?
And then when you run out of things to do (ha, ha) you can think about what you should be doing. 😉
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I believe that you can message people individually now, Malik.
Go to Members.
Click on the name of the person you want to contact, and then (if my memory is correct) you should see a link to send them a message.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
How do you get people who are not on your list to see your product launches? Is this only through the Warrior Forum?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
I think I looked at Libre Free awhile ago. I seem to remember that there some limitations that I wasn’t happy with.
How does LF compare with Word? Do you know?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
What do you like about Google Docs that makes you prefer it over Word, or some of the free programs that have been mentioned?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Is your own weekly planner available as a product, Norma?
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy1 user thanked author for this post.
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Word does a lot. Used it for decades. Still use it at work.
Trying to get used to Pages now that I’ve returned to Mac.
The best word processing software I ever used was made by Lotus.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
Malik, get a copy of Tim Ferriss’ book The Four-Hour WorkWeek. There are loads of tools mentioned in it.
Some may no longer exist, but once you know what they did, you can search to see what has taken their place.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
This is only a suggestion, but I recommend that you track progress yourself, and then give us a summary of the results at the end of six months.
Two reasons.
One is that I don’t want you to become obsessed by them. Six months is just the start.
Second reason is that six months of results presented as a month-to-month report will make more sense to us than if you tell us what happened one month, and then 30 days later what happened that month, and so on.
There will be many more comments on your posts from one month to the next, and your results will get fragmented and lost in the conversations.
If you report it altogether, then that won’t happen.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
The new site looks nice, Dana.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy -
In the day job, I work at a company that’s owned by three Dutchman.
They’ve taken more time off that you have. LOL
Think about taking a proper vacation.
I know that Sean will back me on this.
Bruce Hoag PhD
The Internet Marketing Psychologist
The Mindful Writer - for deep and persuasive copy
