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The very 1st thing that you’re going to do is to create a master outline of all of your knowledge in your niche. A master outline of all of your knowledge in your niche. This may take you several hours to do, but this will be well worth your time for the rest of your…

One of the things that really drives me in my business is knowing that I’m held accountable for everything that I do. I value the relationship I have with my subscribers and clients. So I want everything I do to be the best. If I teach on something, I want it to be the very…

As you work online in any particular niche, you’re going to gain experience and as you gain this experience you should use it in your email credibility campaigns. No one starts off with a CD program or an article with rave reviews, they start with nothing to begin with! It’s important to just build from…

There are two additional elements that you need to have in your campaign. The first element is creating an expectation of worth. There are a few different ways that you can do this without selling your prospect. For example, let’s say that you want to create an expectation of a worth of $200 per hour.…

Let’s discuss a few things we can do to portray credibility to our subscribers. We want to brand ourselves as an expert, a qualified person. Number one is an audio or video recording of yourself teaching something at a high level. It could be anywhere from 10 minutes to 1 hour. The shorter it is;…

You’ve got a plan in mind – writing a daily email, a weekly blog post, a couple of guest articles for content marketing.  Plus you’ll share a little on social media, and you’ll devote each week to creating a product from your blueprint.  One problem – you’ve got another job.  Or you have to take…

You’ve discovered how to write an incredibly compelling sales letter in my last few posts (Click here to get my conversational copywriting method, or here for how to make a writing a sales letter easy ).  Here’s a question a reader sent in that I wanted to answer: [Question]: How would you integrate this sales…

Sometimes folks will come to me and they’ll say hey, I’m not really a good copy writer, and there’s a part of me that’s tempted to go out there and say, “Okay, what I would love for you to do is to go take somebody’s intense copy writing course.”  An I used to do that.…

How do you write content that grabs your reader’s attention? When I’m writing an article, or when I’m writing a blog post, or when I’m writing an email, I’m not thinking about a formula. I’m asking a question: “What’s the challenge?” Why is someone reading your article?  They have to have a reason.  What’s their…

It’s time to create your product.  I want you to create a recorded product or class first so you can just get it done. Start with your outline.  If you missed how to do that, go back to my ultra-simple product creation method.  This is going to serve as your master outline for all of…

So you’ve done everything right and you’ve been in business for a couple of years, or a few months, and you’ve got a few thousand subscribers. Now you’re making sales, but you’re thinking that there may be demand for something similar in your niche. You already have an email list, so you don’t need to…

Creating entry-level products is an important first step in building up your online business.  I recently covered how you can create multiple low-ticket products quickly – click here for my simple product creation method.  These products are versatile and help you set the stage to sell more. You’re probably also thinking about upsell products – an…

You don’t need an upsell the minute you start your online business.  However, once you’ve created a few entry-level products, it’s good to create a more complete online course for your upsell.  If you start out with a low-ticket entry level product,  I find that $497-$997 is a good multiple for that 2nd product. If…

First, you must know your market if you want to succeed in your niche. I believe many digital marketers do.  You’re either an expert already in your niche because you’ve been studying for a long time.  If you’re not, step #1 for you is to become a guru in your niche. How do you do…

Recorded products are excellent for low-ticket offers because you can create them quickly and they brand you effectively as an expert.  Here are several ways to help you get that low-ticket product recorded and selling. You can literally buy recording software for your computer if it doesn’t already come with some.  I’m not going to…

Still confused about what niche you should pick for your online business? That’s OK. You can do some initial research on topics of interest and narrow it down. Here’s how: Let’s say you have four main interests you’re considering – 4 choices. Run this test on all 4 choices. And then, choose the one that…

This method isn’t a shortcut, but it will tell you exactly what your customer really needs – and what she really wants to buy. You’re going to have to go where people are that are interested in that topic and, likely, fastest way to do it is to run advertising, and get people to become…

Hopefully you know your market. You know what topics they’re buying books on. You can figure out what YouTube how-to videos they’re watching, what podcast they’re listening to. If you can find out what people are watching videos on, can you find out what they’ll listen to and what they’ll read? And if you can…

What are some ways to determine what areas online people are interested in? One way would be to simply go online and go somewhere that there’s a lot of advertising. So, maybe, any of the news websites. A lot of the news websites have classified ads on them. You look at those classified ads, and…

There are two different starting points when you choose a niche. You may be looking for a niche or a sub-niche, or an angle in your niche, because you already have an interest in something. You have an interest, you know that that interest is something, well, it interests you. But, you don’t know what…

In order to get the experience ,you have to make decisions. Wrong or right, you have to make decisions even when you do not have enough information. You see, a lot of times people say, “I could not make a decision because I did not have all the information”. Let me ask you this, if…

In this training I’m going to teach you how to properly write an engagement email. This type of email allows your prospects to actively engage with you in conversation, thought and emotion. Why do we want to write engagement emails? To answer this question, let’s look at the typical emails in an email campaign… We…

Let me share a pricing formula that has made me 200k and counting.  I’m using a low-ticket offer dime sale model that goes up slightly as more people buy. I like to start at seven bucks, sometimes I’ll start at $6.80 and then it goes up a penny, so in half an hour it’s at…

What are you doing with emails?  You’re building up the psychology that you’re the expert, and not only are you the expert, but you do things differently than other people.  If you want to succeed, you should do things differently than other people! A lot of people in the marketing niche want to choose the…

I’m going to share with you the process that I personally used, and that I’ve seen other people use. Now, obviously, I’m going to be sharing this with you from the perspective of where I did it personally.  I used the Warrior Forum.  But, the model that I’m going to be teaching can be done…

I’m going to share with you where I’ve personally developed the concept of really building deep relationships in emails rather than just trying to sell people.  Here’s how I’ve discovered about building emails with relationship, that it’s not just to “Sell, sell, sell, sell.” In my emails, I’ve always been really open to allowing someone…

You must use emotionally driven, primal language for your niche in your email campaigns.  Primal language means this: what is really driving people to want whatever it is that you sell? So if you’re in any niche that helps them increase their income, for example if you teach people how to sell more insurance, if…

Your list can – and will – tell you exactly which product you should create next.  This is great for you because you know they’ll buy what you create!  I’m going to outline several types of email you can use to connect with your subscribers and get them to reveal what their needs are. The…

What needs to be inside of an email campaign?  Again, I would recommend that any email marketer have a copy of this book at their disposal at all times.  The book is, The Seven Triggers to Yes by Russell Granger.  His book transformed the way email campaigns were viewed.  Remember, it doesn’t really mention emails…

Take your email campaign to the next level: There’s a reason why you want emotional involvement. Let’s say you have two products that are for sale, and the sales letters are very similar, one program was half the price, and that program has the exact same lesson material. If somebody buys it from you, and…

Product funnels change over time. They have to. If yours doesn’t, then it’s probably out of date. It probably has products in it that no longer sell as they once did, and your revenue is likely to be considerably lower than it once was. Healthy product funnels are constantly being rejuvenated. As the needs of…

Unless you’re really enjoy doing research, and few people do, this will be the part of product creation that you like the most. All the other steps – creating learning objectives, writing an overview, and describing the context – a preparatory in nature. But the real fun begins when you can teach people what you…

In this launch campaign you send one to two credibility emails on days one through five. The people who unsubscribe will be the people who don’t want our emails anyway. There’s no reason to worry about them. When someone first comes into your campaign what do you know about them? They really want to learn…

Products are fundamental to any business. Customers are essential, but if you don’t have anything to sell them, then they have no reason to buy. In fact, a lack of products makes it impossible for them to do so. The most valuable products solve a problem that your clients have; and the need for a…

Emails that sell – and emails that compel your subscribers to keep reading.  That’s what you want in your campaign, period.  Here’s a quick blueprint on exactly how to implement the right email campaign to do both of those things. When people come on to your list you need to build credibility and prove knowledge…

One of the best pieces of advice every given on teaching anything is this: tell them what you’re going to tell them, then tell them, and then tell them what you told them. It’s a memorable way of telling people what to expect, giving them the information, and then summarizing it so that they won’t…

Creating an information product can be quite a challenge. The operative word is “creating”. The act of creation involves thoughts, ideas, organization, and communication. You have to think about what you want to communicate, and how you will do it; and to a large extent, you’re starting from scratch every time you do. You may…

It’s crucial that you build relationship with your list if you want to sell your products.  “Building relationship” is just another way of saying you need to build trust.  These two emails are incredibly powerful for doing just that: building relationship and trust with your list. The first email has an added bonus: it gets…

We generally focus on the email campaign because that’s where the money is – but you need to evaluate your landing page so that it’s properly targeting the people that you can fulfill a need for.  You need to evaluate and ensure that your squeeze page is not so hyped up that you’re getting the…

Being an authority figure is simply a position you take that allows you to be in a place where it’s recognized that you know more than most individuals on a specific subject. In this place, you’re respected for knowing more than the person who is trying to get help from you. We can go into…

Any business, on- or offline line must have something to sell. That’s because the essence of business is exchanging value. And value is bound up in helping both the buyer and the seller. Both the buyer and seller are empowered to do something that couldn’t be done without it. In a barter situation, a product…

Step 1: Establish Your Authority Authority is a kind of power. It is the right to determine what others do. But it’s more than that. It also includes the ability to do so. In order for you to establish authority in your niche, you need to expand your knowledge of the industry. It’s not enough…

Product launches bring dependable, regular income into your business – if you do them regularly!  Let’s look at some strategies to launch your products regularly while keeping goodwill with your list: With your first launch some people trusted you enough to buy – let’s say you’re just getting started with your list of 100 subscribers,…

Why would we have two emails in one day? Some days, we send an email out in the morning so we know that somebody is thinking about our offer. We want to get into their mind tonight before they go to bed. For example, on the morning of a particular day, I make a statement…

We’ll launch right into the model email series here, so you can see how building trust and credibility leads to sales. Let’s say that we have a few days of credibility building at the beginning of a campaign, then we do a little bit of content and knowledge mailing, then we do some engagement emails…

Humans create relationships. We bond with our parents.  We make friends.  We start learning to create relationships even as children, and keep doing it as we get older. In digital marketing the most widely used example of this is dating; you would not ask someone to marry you on the first date. There are a…

I’ve developed my email marketing strategy and discovered effective concepts through more than six years of testing out different email styles, testing open rates, click through rates and even testing in-depth concepts.  For example: If someone reads a particular kind of email today, then three days later I launch something, are they more or less…

I want you to imagine that you want to learn how to play golf better. Pay attention, because learning this golf game is going to make you a better entrepreneur. OK – I want to learn how to hit better balls, and I buy a bucket of balls and I take one ball to the…

The first thing you do with your email campaign is to send out content and credibility emails. Once someone has read all of these emails, and they get to day 7 or 10, or it could be day 14, send them an email that gets them to communicate with you (if they haven’t already). If…

The key to the email campaign is that we have to recognize what our purpose is, regardless of how we analyze any one particular email. The key is that we’re using this particular email set to accomplish a certain goal. For example, let’s assume that the goal is to sell coaching or a membership program…