Don Sturgill
Forum Replies Created
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Replies
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Look first to your audience, Scott. Match up with them. Test with your emails first.
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The thing about metrics to not forget is that they allow you to see what’s happening and where. Done right, metrics aren’t burdensome and can be eye-opening. And you can’t test without them.
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Pinterest has been drawing surprising traffic for me, Scott. There are pro’s and cons to both. I’ve an article coming out soon that may be of interest. When it’s live, I’ll post the url here. Not sure where it will be published yet.
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I’m fine with that, Leslie. All we need is a place and a plan.
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I use Drip, Kristin. The only downside for me, right now, is the emails aren’t WYSIWYG. They’re working on that, though.
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Romance is a hot, hot, hot genre, Kristin. When you share that description, though, tell folks where they can buy your book too. Many hate pdf’s but love their Kindles.
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Test it, Scott, if it fits your style. You’ll never know until you try… and what works for me might not work for you.
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Focus on those things that affect the bottom line: conversion rates at crucial points along the path … click-through, add to cart, average order value, etc. TheGood.com has some excellent articles about data centered decisions.
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Bruce makes a good suggestion. You can find VA’s in many places. The trick is selecting one that will work well for you. If budget is low and you have to outsource overseas, look to the Philippines rather than to India or Pakistan or Africa or anywhere else. I could make some inquiries for you, if you wish.
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Amazon, Kristin. Do you have a mailing list?
Good for you!
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A catalog or index can work well for helping folks find what they need, Scott. But you shouldn’t attempt to sell from there. Link it to a product page.
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Right on, Norma. Within every niche, there’s a sub-niche. If you’ve not yet used Sean’s matrix idea for topics, check it out.
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Certainly, Sean’s students should add membership to the big picture strategy. Just because something isn’t acted on now doesn’t mean there shouldn’t be a placeholder for it later. Your business will tell you when it’s time to implement membership.
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One thing to watch for, though, is “being there, but not being there.” It was once called “quality time.” If I can’t shut down my thinking about work long enough to be there with you … I may as well be at my desk.
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They typically charge for deeper reviews and placed reviews. Also, they’ll send it out to their list for a fee. It’s a door-opener, Scott.
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Many say SEO is dead, but it’s alive and well. The search engines are smarter now, though. You can’t spam keywords and rank. You have to earn traffic via targeted content and generating interest.
Build it and they will come is a little bit true … but promotion to get the wheels turning sure does help.
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Boost posts are a cost-effective way to begin. I suggest starting there, getting results, then turning a boost format into a “real” ad for testing. Be careful and watch it closely.
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Some do. Some don’t. The world is full of scammers. The world is full of folks trying to be helpful. Learn to discern and mind your wallet.
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I help folks write, format, publish, and promote books … but I’ve never called myself a “coach.”
Running the business is first of all a chore of accepting the right clients. Many are PITAS and not a good fit. Probably making sure you and the people you help are clear on what’s expected from both is a good place to start.
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Niche is another word for “audience.” I think Sean is saying to look to your audience and how you can serve them. Problems arise when I try to be all things to all people. I can’t spin that many plates.
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Ann Smarty has an excellent (may still be free) Udemy course on putting together search terms, Scott. It’s way worth a visit.
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Many marketers have moved to “evergreen” webinars that can be accessed over and over. Done well, the viewer really can’t tell if they’re live or not. One thing about “restrictive,” Scott, is that asking something of the prospect helps qualify that prospect.
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Many internet marketers say the list is the most valuable part. With it, you can start over. I’ll stick with having the knowledge and ability to put together a list. With that, you can go on even if the list is lost.
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I have to make myself get up and away from my desk. If my wife wants to talk, I move. If I sit in front of the screen, I’ll be distracted by it.
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Put together a plan and work it, Claire. Don’t let one headache give you cancer.
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Focus. Pick ONE topic and dig deep.
That’s tough for me. I’m interested in most everything.
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Good stuff, Joe. I give thanks every morning in prayer, but haven’t written a list in a while.
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Camtasia for PC. It’s the gold standard.
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Plenty of folks do well with it, Joe. It’s up to your own disposition.
Using PLR … I’m not so keen on. Selling it … that can work for the right person and niche.
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Testing is the key for it all. Everything is plausible until tests prove and prove again. Right on, Sean.
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Look at yourself first, Leslie. What do you have to offer? Where is your expertise? What are people amazed at that you know or do that seems easy for you? If you’re going to California, it’s quicker to begin in Nevada than in Vermont. The closer you are now to where you want to be, the sooner you can get there.
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Done.
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I think you’re correct, Scott.
It’s one thing to be in a group of people.
It’s another to agree with some of those people to hold one another accountable.
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My skills, experience, and education. With those, I can make a living anywhere. Without them, I’m back at the beginning.
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If you don’t, you’re not.
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I’ve seen folks invest a bunch and not recoup the investment, and I’ve seen some work from a computer in the library and do well. It’s not how much you invest (in money), but how well you leverage the resources available to you.
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This can be a ‘mastermind’ group, Leslie, depending on how it is set up and used. The important thing for accountability is the agreement to meet somewhere regularly.
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If you’re working very long without getting a return, check your systems. Make helping others your goal. The income will follow if the systems are set up to facilitate that.
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For me, it’s not the time so much as the focus, Dana. I can extend time by working daylight to midnight … but when my focus is diverted it costs both time and quality. Some are better at it than others, I’m sure. But bouncing back and forth messes with my day big time. I can chunk effectively … but must make sure each chunk gets proper attention.
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2006. My first blog. I included links in some of my articles and pulled in about $150 the first month. I was amazed that one could actually “make money online.”
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I sign up as an affiliate for programs/people I am 100% behind and use myself. When asked for a recommendation for that product or service, I provide my affiliate link (openly). The income is a nice addition (at the highest, a few hundred a month), but it’s not my focus. I do see how it could be lucrative, but my primary aim is to develop my own products instead of selling for others. Depends on your business model, I reckon.
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You can have membership to a platform (staging area) or you can offer a free platform … but membership always cost something, even if only your email for registration.
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Don’t forget that you can publish articles on LinkedIn. It’s possible to get some traction and reach your audience like that (assuming your audience is active on LinkedIn). I advise clients to pick no more than three primary social sites to focus on. If LinkedIn is one of those … great. If not, don’t worry about it.
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Certification (depending on the certification body and degree of trust) can add credibility. And the more credibility you have, the better.
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One thing about Zoom you have to look out for is that people often don’t realize they are filming themselves as they participate. I’ve seen some awkward shots in Zoom-based trainings.
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How many newsletters do you get and read, Scott?
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Depends on how advanced you are in your present niche, Suzanne. If you’re on top of it and have time … nothing wrong with diversity. If you still haven’t finished the first cake, though, it might not be a good time to start baking another.
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Do a matrix, Sue. Sean teaches it. If your several niches all end up being in that matrix … one site. If not, do as Bruce suggests and file those other ideas away until your first property and matrix are developed. That’s my two bits.
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I can’t tell you how many hours I’ve spent sitting in meetings listening to team members debate the definitions for vision, strategies, tactics, goals, and God knows what else. I’ve seen it come close to blows over “how” vs “what.” You can’t have much more fun than that 🙂
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“Learning isn’t earning” is a good reminder, Bob.
So is … “No earning without learning” What a conundrum.
